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Merkle Announces Availability of Identity Resolution Platform on the Snowflake Data Cloud

NonProfit PRO

The platform helps companies grow and own their own cookie-less private identity graph to better recognize, understand, and serve their customers across all channels in real time. Merkle has launched Merkury's identity resolution engine at Snowflake Summit 2023.

Platform 246
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4 free ways to access Candid’s demographic data 

Candid

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

professionals

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

Integration of AI in Modern Nonprofit Software Modern fundraising platforms are adding AI. The platform uses predictive analytics. It considers factors like giving history, demographic data, and communication preferences. Also, the platform makes communication easier. It suggests the best channels to ask for donations.

Donation 250
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ChatGPT & Google Gemini Identify Four Essentials for Successful Nonprofit Giving Campaigns

Nonprofit Tech for Good

Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility. Many campaigns relied heavily on corporate relationships and digital platform integration to boost their visibility and engagement, making this a significant factor.

Campaign 199
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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 64
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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

Channel 52
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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. your AMS, event registration system, your community platform, even spreadsheets). Acquisition Channel Spend your money wisely!

Retention 169