Fast Company Tech

MARCH 18, 2025

Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. Later, the advent of new marketing tactics and an increased focus on social channels thrust marketers into the spotlight in a way they hadnt been before.

ROI 82

ROI Channel Measure Metrics 82

TechCrunch

MAY 3, 2022

Founded in 2015, Long Game has built a gamified finance mobile app that aims to help people “save, learn and engage” with their finances. Over half of Americans have less than $500 in savings and so a lot of people, if something unexpected happens, it can be really detrimental to their financial lives,” Holden told TechCrunch. “We

Demographics 105

Demographics Game San Francisco Charlotte 105

Byte Technology

DECEMBER 15, 2021

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. Perhaps you’re seeing a growth in an untapped market or demographic. To Choose Your Channels Wisely. This knowledge will help you introduce new marketing channels into your strategy. Contact us.

Marketing 246

Marketing Analysis ROI Goal 246

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 80

Mail Channel Fundraising Strategy 80

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Metrics 169

NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

Demographics 87

Demographics United States Baltimore California 87

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. It’s worth its weight in gold. Leverage them.

Campaign 264

Campaign Giving Nonprofit Google 264

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. 3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels.

Grant 277

Grant Profit Google Adwords 277

Association Analytics

MARCH 1, 2023

Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event.

Associations 320

Associations Survey Data Product 320

sgEngage

OCTOBER 15, 2024

I encourage you to think expansively about your data—every donor interaction is an opportunity to learn more about what inspires people to give so that we can reach donors with the right messages at the right time. Utilizing social media platforms, community events, and other channels to feature these stories.

Action 105

Action Impact Report Social 105

sgEngage

NOVEMBER 7, 2023

This doesn’t reflect the reality that some people are highly unlikely to respond no matter how many solicitations they receive, while others will reward you for engaging them more frequently. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Optimize your channel strategy.

Rate 119

Rate Data Demographics Mail 119

The Next Web

FEBRUARY 18, 2014

One of the most profitable marketing channels online is email. Hosting contests, sweepstakes, giveaways and other types of promotions is a common strategy for businesses looking to build their following on Facebook, Twitter, Pinterest and other social media channels. Host a Q&A. Share links to premium content.

Social Media 148

Social Media email Media Social 148

Nonprofit Tech for Good

APRIL 2, 2023

But quick technological advancements can be overwhelming, causing many people to feel uncertain about where to begin. This information can then be given to your donors and used on your marketing channels. Wouldn’t you love to find out what people are saying about you on social media or in online posts?

Fundraising 362

Fundraising Tools Donor Analytics 362

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 3) Promote the event intentionally and across all digital channels. Spreading the word is crucial to the success of any golf event.

Fundraising 246

Fundraising Practice Tips Sponsor 246

Bloomerang

MAY 26, 2021

What specific demographic information do they have in common (gender, age, location, income level, etc.)? What attributes do those people have? Now that you have a clear picture of who these people are, it’s time to become an “acquisition detective” and find the people who match your “sketch.” . Tip #2: Locate.

Donor 128

Donor Program Tips Channel 128

.orgSource

JUNE 5, 2023

The 98 to 99 percent female demographic makes for a unique environment. As a new entrepreneur, I urged her to take advantage of the opportunity to meet people who might become customers. Allison’s first book “Connect to Influence,” offers advice for people whose palms turn cold at the thought of being alone in the crowd. “I

International 221

International Conversation Leadership Issue 221

Byte Technology

SEPTEMBER 29, 2015

Communication managers for non-profit organizations often find themselves struggling with one inherent problem of fundraising: determining what avenues and channels best attract the different elements of a varied demographic base. For ages 55 and older, direct mail—in the form of ad flyers, brochures, pamphlets etc.

Donor 100

Donor Demographics Social Media Channel 100

Bloomerang

APRIL 10, 2025

Volunteers are donors: 79% of people who volunteer with a nonprofit also give to that organization. Defining a target audience ensures that your recruitment efforts reach and resonate with the right people. Marketing channels. The current estimated value of an hour of volunteer time is $33.49. We cover this in detail below.

Volunteer 59

Volunteer Ideas Skills Social Media 59

.orgSource

JULY 22, 2024

Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. A dip in numbers is an opportunity for teams to respond quickly to rising issues or challenges.

Associations 221

Associations Leadership Exercise Phase 221

3rd Sector Labs

AUGUST 15, 2014

And let’s not forget that data captures people’s attention. Because people are drawn to reading numbers- numbers are short and sweet, and to the point. Oh, and (most of the time) people trust numbers, statistics, facts and figures. So.how many people donated blood? How many people supported the fight?

Digital 138

Digital Data Marketing Nonprofit 138

Nonprofits Source

APRIL 1, 2025

Privacy laws are constantly changing, and even if there arent heavy regulations in your local area, many regulations dictate that any organization collecting data from people in the area they govern is subject to compliance. You may also leverage data enrichment to update your first-party data, such as demographics and contact information.

Strategy 52

Strategy Data Marketing Build 52

.orgSource

JANUARY 22, 2024

We need to build technology that makes a difference in people’s lives. Instead of looking at your relationship as a series of transactions, it becomes a holistic progression that is carefully orchestrated across all communications channels. Ask Questions What’s the first advice that people give about networking?

Digital 221

Digital Life Data Skills 221

TechImpact

JUNE 24, 2014

Facebook is one of the most important social media channels for almost every nonprofit in operation today. However, reaching a large number of people with your posts has become increasingly difficult within the last few months. Empower or inspire a certain demographic? Do you want to educate donors? Inform the community?

Facebook 142

Facebook Social Media Meme News 142

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. If you have any gaps in your database, use a demographic appending service.

Channel 52

Channel Donor Social Media Demographics 52

Qgiv

DECEMBER 10, 2024

Print communications came in second place, with 19% saying it was the most influential channel. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email. Describe your current initiative.

Template 98

Template Donation Help Raise 98

Byte Technology

MAY 10, 2016

Try to understand how, why and when people interact with your site. Of course there are obvious times when you want to roll out new content, such as when you debut a new product or product line, want to promote an enhanced service or during times of the year when people shop and buy more. Consider these tips. • What are their jobs?

Content 100

Content Websites Demographics Site 100

The Verge

AUGUST 10, 2020

Clear Channel Outdoor Holdings’ Radar tracking technology, which gives advertisers access to anonymized mobile phone data about people who pass by billboards, is launching in Europe next month, the Financial Times reported. Clear Channel Outdoor Holdings posted a net loss of $137.2 Illustration by Alex Castro / The Verge.

Europe 85

Europe Track Sweden Channel 85

NetWits

DECEMBER 2, 2010

It will also help to prevent people from marking you as Spam. Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Keep in mind these are people and not email addresses. Additional Tips.

email 149

email Marketing Mail Communication 149

TechCrunch

JUNE 28, 2022

The app connects people aged 55 and older with other folks in their community abd events geared specifically for them. Co-founder and CEO Brian Park said he founded Hank because after more than a decade of working in tech, he realized he was primarily creating things only for people like him, or 40 and under.

Fun 93

Fun New York City Help New York 93

DNL OmniMedia

DECEMBER 12, 2024

Stronger supporter and community relationships: Marketing provides natural opportunities to connect with people who support your mission, from low-level donors to corporate sponsors. Enhanced credibility: People want to support organizations that they trust. Want to learn more about the work we do? Check out our services page!

Marketing 52

Marketing Guide Nonprofit Social Media 52

M+R

JANUARY 24, 2022

It’s how we connect on the deeply personal, emotional, human level that inspires people to support the causes that change the world. That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. Right Channel.

Effective 98

Effective Build Rhode Island Demographics 98

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You can create a Facebook ad that reaches 10,000 people for under $100 or send emails for less than a penny per person. Email marketing is an effective channel but your message is often isolated to people who already know you exist.

Digital 111

Digital Marketing Guide Nonprofit 111

BoardAssist

JUNE 24, 2014

Not all social media channels are created equal. If that’s the case for your organization, here are some realities you should be aware of before you ask them to take on that new social media channel. 1) Not All Social Media Channels Are Created Equal. Each social media channel (i.e. has its own demographic makeup.

Social Media 94

Social Media Media Social Philadelphia 94

Candid

DECEMBER 14, 2023

Instead, we were asking our partners on a particular initiative to use and disseminate our words through their own channels. The intention was good, but we didn’t factor in the reality that people want to customize their content. Today, the webpage is the main platform and source of truth for information on Demographics via Candid.

Demographics 105

Demographics Social Media Campaign Library 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Defining Social Media Goals and Audiences. Social media often has two aspects.

Social Media 100

Social Media Media Guide Social 100

The Verge

AUGUST 20, 2021

Every Twitch streamer is competing for more eyeballs on their channel, and raids are a way to spread the wealth. Hate raids are when people use the raid mechanism to abuse a streamer. Raids are a normal part of Twitch culture and happen when a user on Twitch sends their viewers to another streamer, usually as a show of support.

Stream 130

Stream Channel Tools Content 130

Bloomerang

MAY 30, 2022

Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Prepare your marketing channels. A strong fundraising plan also needs to include the marketing channels you’ll use to get the word out about your fundraising initiatives. Incorporating storytelling. Direct mail.

Fundraising 140

Fundraising Guide Social Media Donor 140