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What is Nonprofit Marketing?

sgEngage

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Direct Marketing Direct marketing involves direct communication with potential supporters either offline or online. Digital marketing is comprised of various channels that involve their own strategies.

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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

So far, the demographics of Google+ skew toward American males working in technology. If your community meets offline at a local watering hole to share opinions and make plans, don’t bother setting up a Twitter account with the purpose of influencing them. Community First. Who is using the platform?

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. What were the demographics of our year-end donors? For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel.

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10 Tips to Jumpstart Your Nonprofit Social Media Plan

Connection Cafe

Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success. Not all fans are equal – fundraising differs between different channels and demographics so stay in tune with where the opportunities and right audiences are.

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Women Who Tech Telesummit: Tools Galore Panel

Amy Sample Ward

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Email is a critical channel. Everything revolves around the audience.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Twitter As Charitable Gift Spreader. Twitter Demographics. Twitter is the Second Highest Referral After Google. Donor Solicitation Techniques on Twitter. The Cute Dog Theory.

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Top 5 Lessons Learned in 2009: Social Media

Connection Cafe

It’s clearly one of the best channels that a nonprofit can use to reach this demographic. They live, eat, and breathe social media in its various forms – from Facebook and MySpace to Twitter and YouTube. Just like in the offline world, the online world is full of influencers. Telemarketing? Forget it. (By