Fast Company Tech

MARCH 18, 2025

Later, the advent of new marketing tactics and an increased focus on social channels thrust marketers into the spotlight in a way they hadnt been before. These new channels gave marketers new access to real-time data, requiring more resources to be successful and leading to increased scrutiny of how they were using those resources.

ROI 84

ROI Channel Measure Results 84

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Fundraising 246

Fundraising Practice Guide Campaign 246

Association Analytics

MARCH 1, 2023

For some, it might feel like a continuation of the past three years – learning how to adapt, shift priorities, and engage with members in different ways. The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events.

Associations 320

Associations Survey Data Product 320

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Acquisition Channel. Demographic/Career Info. Schedule a demo to learn more. Are you using it to increase revenue and lower costs per renewal?

Retention 192

Retention Data Associations Demographics 192

TechCrunch

MAY 3, 2022

Founded in 2015, Long Game has built a gamified finance mobile app that aims to help people “save, learn and engage” with their finances. There’s a trivia aspect and clients get rewards for learning.”. Its main marketing channels thus far have been social media marketing and the use of game ad networks.

Demographics 105

Demographics Game San Francisco Charlotte 105

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 80

Mail Channel Fundraising Strategy 80

NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

Demographics 87

Demographics United States Baltimore California 87

Nonprofit Tech for Good

SEPTEMBER 19, 2024

And, as we learn more, we’re discovering that these applications are remarkable research assistants, too. 25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Leverage them.

Campaign 264

Campaign Giving Nonprofit Google 264

Association Analytics

DECEMBER 15, 2022

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Acquisition Channel Spend your money wisely! Schedule a demo to learn more. Are you using it to increase revenue and lower costs per renewal?

Retention 169

Retention Data Demographics Associations 169

Nimble AMS

APRIL 14, 2022

Let’s face it, your association’s learning program can always benefit from more subject matter experts (SMEs) creating course content. SMEs save your staff time and readily offer a wealth of industry information, accelerating your learning program goals and generating association revenue. association, try out these simple tips: .

Volunteer 124

Volunteer Program Learning Survey 124

.orgSource

JULY 22, 2024

Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. A dip in numbers is an opportunity for teams to respond quickly to rising issues or challenges.

Associations 221

Associations Leadership Exercise Phase 221

sgEngage

OCTOBER 15, 2024

I encourage you to think expansively about your data—every donor interaction is an opportunity to learn more about what inspires people to give so that we can reach donors with the right messages at the right time. Utilizing social media platforms, community events, and other channels to feature these stories.

Action 105

Action Impact Report Social 105

Nonprofit Tech for Good

DECEMBER 6, 2018

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. 3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels.

Grant 277

Grant Profit Google Adwords 277

.orgSource

JULY 3, 2023

A 45-minute presentation can be repurposed as both a three-minute micro-learning session and a 30-second social media promotion. With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. Soliciting sponsorship could allow you to monetize the same product twice.”

Video 221

Video Communication Strategy Create 221

sgEngage

NOVEMBER 7, 2023

Know your target demographic. Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. Optimize your channel strategy. Male or female? Young or old? College educated or not?

Rate 119

Rate Data Demographics Mail 119

The Next Web

DECEMBER 18, 2013

Among the other top social networks, YouTube was the channel checked the most by teenagers. Due to this growing demographic on YouTube, dozens of tween YouTube stars have risen to fame with thousands and sometimes millions of subscribers and views on their video content. Partner to spur user-generated content.

YouTube 140

YouTube Contest Celebrate Teen 140

Nonprofit Tech for Good

APRIL 2, 2023

ChatGPT is a powerful online tool that uses artificial intelligence and machine learning to process and respond to user queries. This information can then be given to your donors and used on your marketing channels. So what exactly is this website that’s causing such a stir?

Tools 362

Tools Fundraising Donor Analytics 362

TechImpact

APRIL 9, 2014

Despite how saturated they may be, it is important to utilize the many social media channels, and blogs at your disposal, waiting to be tapped into. A new channel. The reader of the content is learning new information, something to talk about ‘at the water cooler.’ A new audience.

Content 128

Content Benefit Marketing Nonprofit 128

.orgSource

JUNE 5, 2023

I learned these disturbing, but important, statistics from Allison K. The 98 to 99 percent female demographic makes for a unique environment. When you have the resources, you can join organizations like.orgCommunity to meet and learn from other professionals. “In Zonta started an Instagram channel called “Firsts for Women.”

International 221

International Conversation Leadership Issue 221

3rd Sector Labs

AUGUST 15, 2014

We can learn a lot about reaching donors more effectively by keeping an eye on what our corporate retailing counter parts are doing to reach consumers. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. If not, it should.

Digital 138

Digital Marketing Data Nonprofit 138

Fast Company Tech

MARCH 18, 2025

As a teletherapy platform, Parallel Learning enables schools and special education providers to counsel students and track their progress. This June, Amira merged with 27-year-old digital learning company Istation, whose gamified educational content was being used in more than 1,000 school districts.

Education 93

Education Companies Student Skills 93

.orgSource

JANUARY 22, 2024

“The best way to understand empathy in the digital age is to listen to and learn from users. Instead of looking at your relationship as a series of transactions, it becomes a holistic progression that is carefully orchestrated across all communications channels. This is something that successful entrepreneurs quickly learn.

Digital 221

Digital Life Data Skills 221

Bloomerang

MAY 26, 2021

What specific demographic information do they have in common (gender, age, location, income level, etc.)? This is the step where you determine which channel you will use to acquire donors. Peer-to-peer fundraisers and events are a bit more hands on, but they are still very viable channels for acquiring new donors.

Donor 128

Donor Program Tips Channel 128

Amy Sample Ward

OCTOBER 18, 2011

To learn more about it, I suggest going to the source: Causes has a post that walks you through the steps of promoting actions via a dedicated tab. This increased activity in a public channel is increasing search results on Google too. If you are using it, then things just got easier; if you aren’t, you may want to try it.

Facebook 196

Facebook Change Nonprofit Tutorial 196

The NonProfit Times

AUGUST 2, 2024

A target audience is developed with demographics and there are some vital elements you need. Demographics includes hundreds of attributes, such as age, gender, education, and socioeconomic factors. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors. Next is audiences.

Audience 94

Audience Donor Demographics Retention 94

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. If you have any gaps in your database, use a demographic appending service.

Channel 52

Channel Donor Social Media Demographics 52

Bloomerang

APRIL 10, 2025

Marketing channels. Consider using a multichannel marketing approach that combines traditional channels like direct mail and flyers with digital channels like social media, email, and your website. This blended approach will help reach a larger audience and different demographics within your target audience.

Volunteer 59

Volunteer Ideas Social Media Skills 59

3rd Sector Labs

MAY 14, 2014

Giving patterns, gift potentials, areas of interests and demographics represent starting points for analyzing your database. Learn more. This month, we are co-hosting an upcoming webinar with 2Dialog , a leading provider of multi-channel fundraising technology, including donor segmentation specialization. You are invited.

Analytics 170

Analytics Fundraising Data Database 170

Bloomerang

MAY 30, 2022

What do we want to learn from them, and how will we ask? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Prepare your marketing channels. These marketing channels might include: Social media. What were our donor retention and new donor acquisition rates? Google Ads.

Fundraising 140

Fundraising Guide Social Media Donor 140

Gyrus

JULY 28, 2016

Mobile Learning – Is it Finally Viable? Mobile Learning has been a cool shining beacon in the learning industry for quite a while now. But with new technologies, sometimes you have to stop and ask yourself, is it just being used for the sake of the media itself, or is it actually adding to my blended learning portfolio?

Mobile Learning 58

Mobile Learning Mobile Learning Blended Learning 58

Classy

MAY 12, 2021

The following seven steps help you navigate the confusion about what to post on which channels and when. When you’re ready to apply your learnings, download The Nonprofit’s Social Media Content Planner , for sample posts, best practices, and a template to make planning your posts a breeze. Choose the Best Channels to Post on .

Social Media 99

Social Media Template Media Marketing 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Remember the social aspect of social media, however. How do you find this out?

Social Media 100

Social Media Guide Media Social 100

Candid

DECEMBER 14, 2023

Instead, we were asking our partners on a particular initiative to use and disseminate our words through their own channels. Pivoting to find a better way In the leadup to launching Demographics via Candid this year, the request came in for a fully baked, pre-launch toolkit. This meant we weren’t seeking feedback until too late.

Demographics 105

Demographics Social Media Campaign Library 105

M+R

APRIL 6, 2021

When it comes to digital advertising in particular, we now have access to an abundance of data and tools that enable us to develop a far more complex program that listens to your donors’ behavior, learns, and improves. Don’t just think about your list in terms of demographic differences. Test and verify what works best!

Audience 59

Audience Channel Canada New York City 59

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

email 103

email Campaign Fundraising Marketing 103

Bloomerang

JANUARY 3, 2022

Response rates for each channel used . Donor demographics . Once you have the data, share the results with your team and let them know that you’ll use what you learned to inform the planning for the next fundraising campaign. . Average gift size. Median gift size . Retention rate of last year’s campaign donors .

Evaluation 131

Evaluation Metrics Campaign Fundraising 131