Nonprofit Tech for Good

JUNE 29, 2014

See the Sierra Club’s Google+ Page to view an example of an animated.GIF being used as a cover photo. Merge your YouTube Channel with your nonprofit’s Google+ Page. Google+ Insights will help your nonprofit get a clear understanding of what kind of content your followers engage with most as well as their demographics.

Google 225

Google Practice YouTube Nonprofit 225

TechImpact

JULY 16, 2014

The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. These are all examples of ways you can contact your donors. Generation demographic. Preferred giving channel. If they are receptive to weekly emails, do that.

Donor 237

Donor Effective Fundraising Blackbaud 237

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Social listening is when you search social media channels for mentions of your association, products, events, hashtags, or even your industry at large.

Associations 320

Associations Product Virtual Survey 320

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 222

Practice Fundraising Guide Channel 222

Nonprofit Tech for Good

MAY 16, 2024

It considers factors like giving history, demographic data, and communication preferences. It suggests the best channels to ask for donations. Optimizing Donation Request Timing, Amount, and Communication Channels AI plays a critical role in optimizing donation request timing, amount, and communication channels.

Donation 227

Donation Data Fundraising Analytics 227

Association Analytics

DECEMBER 15, 2022

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Acquisition Channel Spend your money wisely! Are you using it to increase revenue and lower costs per renewal? Retention rates aren’t one dimensional.

Retention 169

Retention Data Rate Demographics 169

Nonprofit Tech for Good

SEPTEMBER 19, 2024

For example, OpenAI’s ChatGPT and Google’s Gemini have revealed the secret sauce behind what’s working for successful nonprofit giving marketing campaigns. Multi-channel strategies were crucial for broad outreach, frequency and engagement. For example, a $30,000 budget can net $500,000 in return (actually, this is a 16.6

Campaign 217

Campaign Google Giving Nonprofit 217

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Alliance Magazine, September 2012. Not Data Driven.”

Social Media 101

Social Media Channel Data Media 101

NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

Demographics 87

Demographics United States Baltimore California 87

Nonprofit Tech for Good

APRIL 2, 2023

This information can then be given to your donors and used on your marketing channels. With the progress of AI in prospect research, you can now access tools that provide valuable insights into your prospects, including wealth indicators and demographic data that would otherwise be difficult to obtain.

Tools 352

Tools Fundraising Analytics Analysis 352

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 64

Mail Channel Strategy Fundraising 64

Nonprofit Tech for Good

DECEMBER 6, 2018

3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels. For example, a search for ‘charities that work with animals’ will match the keyword +animal +charity.

Google 240

Google Grant Profit Adwords 240

.orgSource

JULY 3, 2023

With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. Dan offers a unique example of this type of video recycling. Consider the topics and platforms that are appropriate for the various demographics. There are as many formats in video as there are for print.

Video 221

Video Communication Create Strategy 221

Amy Sample Ward

OCTOBER 18, 2011

Beth Kanter compiled examples of the way organizations are using Facebook for specific purposes. This increased activity in a public channel is increasing search results on Google too. Ted Fickes’s guest post on the Care2 Frogloop blog explains how this new feature impacts the way nonprofits are sharing news and updates.

Facebook 196

Facebook Change Tutorial Plugin 196

Neon CRM

NOVEMBER 16, 2023

Are you working with new demographics? Here’s an example. Take, for example, “we do.” 10 Awesome Nonprofit Mission Statement Examples 1. Anyone can view this mission statement and get a grasp on what Girl Talk stands for and the type of work they do for their target demographic. Do you offer any new programs?

Examples 95

Examples Language Iowa Nonprofit 95

3rd Sector Labs

AUGUST 15, 2014

For example, Epsilon, a consumer brand loyalty expert, published a short report on using data to build customer loyalty. Here are examples of Tweets from orgs that didn’t include outcome data. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors.

Digital 138

Digital Data Marketing Org 138

Bloomerang

MAY 26, 2021

For example: Do they all give to the same offer? What specific demographic information do they have in common (gender, age, location, income level, etc.)? For example: Do they share a passion for a specific cause, religious affiliation, or prefer local vs. international causes? Be as thorough as you can. Tip #3: Plus One.

Program 122

Program Donor Tips Channel 122

.orgSource

DECEMBER 11, 2024

For example: AI-powered tools can recommend relevant articles, events, or professional development courses based on each members past behavior. For example, associations can use member data to develop resources tailored to specific demographics, professional sectors, or levels of career experience.

Associations 221

Associations Personal Retention Analytics 221

.orgSource

JANUARY 22, 2024

Instead of looking at your relationship as a series of transactions, it becomes a holistic progression that is carefully orchestrated across all communications channels. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. Context is the color that makes facts a story.

Life 221

Life Digital Data Skills 221

3rd Sector Labs

MAY 14, 2014

Giving patterns, gift potentials, areas of interests and demographics represent starting points for analyzing your database. This month, we are co-hosting an upcoming webinar with 2Dialog , a leading provider of multi-channel fundraising technology, including donor segmentation specialization. There’s plenty more data available.

Analytics 170

Analytics Data Fundraising Database 170

sgEngage

NOVEMBER 7, 2023

Know your target demographic. Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. Optimize your channel strategy. It is expressed as a numerical value from 0 to 1,000.

Rate 93

Rate Data Demographics Mail 93

TechImpact

JUNE 24, 2014

Facebook is one of the most important social media channels for almost every nonprofit in operation today. Empower or inspire a certain demographic? For example, you might have two posts that are themes inspiration. But with over 2 billion users, everyone’s audience is on Facebook. Do you want to educate donors?

Facebook 142

Facebook Meme Social Media News 142

Amy Sample Ward

NOVEMBER 23, 2011

So far, the demographics of Google+ skew toward American males working in technology. For example, if your organization currently uses Facebook as a major channel for fundraising, you are probably actually using Causes—an application that runs within Facebook—for the management of the campaigns, communications, and donations.

Social Network 165

Social Network Network Strategy Social 165

Pamela Grow

SEPTEMBER 25, 2024

For example, to promote recurring giving, Double the Donation recommends segmenting your audience based on factors like: Interests and affinities. For example, an animal shelter may group supporters based on whether they’re most interested in supporting animal rescue, adoption, or facility upgrades. Demographics.

Audience 111

Audience Effective Tips Newsletter 111

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. For example, what strategies would you use if your goal is to build your brand and grow your audience online?

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

MAY 30, 2022

Here are a few examples of SMART goals you might set for your organization: We will plan and launch a monthly giving program by September 1. Conduct audience research to assess the demographics, interests, and motivations of your supporter base. For example, you might decide to plan: Peer-to-peer fundraising campaigns.

Guide 131

Guide Fundraising Social Media Channel 131

Qgiv

NOVEMBER 13, 2023

Different communication channels Don’t limit your donor segmentation to your email lists or social media followers! You can use your tailored messaging across all your communication channels—from text messaging to blog posts—for more effective connections at every point. Demographics Demographics is a common way to segment donors.

Effective 109

Effective Donor Guide Social Media 109

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Remember the social aspect of social media, however. How do you find this out?

Social Media 100

Social Media Guide Media Social 100

Classy

MAY 12, 2021

The following seven steps help you navigate the confusion about what to post on which channels and when. Look at Examples to Inspire New Ideas. One of the best ways to get inspiration for nonprofit social media content is to see an example. Choose the Best Channels to Post on . The result?

Social Media 99

Social Media Template Marketing Media 99

BoardAssist

JUNE 24, 2014

Not all social media channels are created equal. If that’s the case for your organization, here are some realities you should be aware of before you ask them to take on that new social media channel. 1) Not All Social Media Channels Are Created Equal. Each social media channel (i.e. has its own demographic makeup.

Social Media 94

Social Media Media Philadelphia Social 94

Nonprofits Source

NOVEMBER 27, 2023

For example, you might create an “About Us” or “Our Products” landing page to discuss your company’s brand and the benefits of buying a product or service from you over a competitor. For example, if your small business offers classes, you might create a call-to-action button on your homepage that says “Sign up for a free trial!”

Channel 52

Channel Business Marketing Effective 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. For example, Meta and TikTok both offer on-platform lead forms.

Social Media 97

Social Media Media Guide Social 97

Qgiv

APRIL 19, 2023

How to create your event communication plan Give yourself time to develop the plan Know your audience and how best to reach them Communicate what audiences need to know about your event Determine what channels to use for messaging Have a clear call to action for each message Create messaging for before, during, and after the event 1.

Communication 75

Communication Create Demographics Channel 75

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2019

SalesForce.Org recently presented a webinar where they shared a research report on marketing and engagement tools, channels, and strategies for nonprofit organizations. I was curious to see if they were tracking current or future uses of AI. . Some nonprofits are currently using AI tools to customize fundraising appeals.

Studies 17

Studies Gartner Marketing Integration 17

Classy

JUNE 24, 2021

To learn user demographic and engagement stats for each channel, suggested post frequencies, and a sample week of nonprofit social media content, download the Nonprofit’s Social Media Content Planner now. . For example, if 1,000 people saw your Facebook post and 50 of those people engaged, your engagement rate would be 5%.

Social Media 122

Social Media Track Conversation Media 122

AccelEvents

JANUARY 25, 2021

More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. For example, if you are hosting a virtual conference, it can be hard to determine what is driving your registrations. Attendee Demographics. In this example, your NPS is 50.

Virtual 98

Virtual Data Sponsor Demographics 98

sgEngage

MAY 27, 2021

For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

Giving 121

Giving Metrics Retention Demographics 121