Allegiance Group

APRIL 14, 2025

It should be based on historical data and current trends and accompanied by a tactical plan that matches costs to realistic revenue expectations. The more you learn from last years results, the more strategic and data-driven your FY26 budget will be. Is there a channel you should be leaning into more heavily?

Public 52

Public Media Channel Mail 52

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Fundraising 246

Fundraising Practice Guide Campaign 246

CauseVox

DECEMBER 2, 2024

Take a peek at the data to uncover the trends that shaped your campaign’s outcomes. But data only tells part of the story. After checking the data from GivingTuesday, use your insights to adjust what success looks like for your year-end push. To keep their attention, you’ll need to meet them across multiple channels.

Campaign 97

Campaign Fundraising Donor Social Media 97

The NonProfit Times

NOVEMBER 25, 2024

New data shows 4.6% New data shows 4.6% The data is from the report Give.org Donor Trust Report 2024: Trust and Giving Attitudes Across U.S. Data was not captured on what drove those donors to a charity’s website. of atheists rate their trust in charities as 9 or 10 on a 10-point scale, as compared to 55.6% of Catholics.

Charity 104

Charity Studies Ratio Attitude 104

sgEngage

NOVEMBER 7, 2023

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. It doesn’t have to be complicated or time-consuming. Male or female?

Rate 117

Rate Data Demographics Mail 117

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94

Mail Campaign Course Digital 94

Amy Sample Ward

DECEMBER 3, 2012

” Often, nonprofit leaders and staff think of data as something that helps us decide on something new (a new program, a new service, a new engagement opportunity); unfortunately, we don’t always remember that data also helps us make decisions about what we are already doing. Here’s a case study of my own!

Measure 222

Measure Network Review Nonprofit 222

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

TechCrunch

DECEMBER 3, 2020

Direct mail captures 100% of your audience’s attention. Winning marketers are strategically merging automation and digital data with the more intimate channel of direct mail. TMA is the integration of direct mail or personalized swag with a marketing automation platform. Incorporate intent data.

ROI 99

ROI Campaign Personal Marketing 99

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors. your family members.

Fundraising 362

Fundraising Donation Donor Social Media 362

Nonprofit Tech for Good

APRIL 10, 2021

You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets.

Fundraising 318

Fundraising Practice Registration Sponsor 318

Nonprofit Tech for Good

SEPTEMBER 16, 2021

If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them. 2) Review Your Goals.

Communication 323

Communication Fundraising Audience Donor 323

Cloud 4 Good

SEPTEMBER 8, 2021

When you migrate to Salesforce, you become deeply familiar with your organization’s data—the volume, the quality, and the insights it can provide. You carefully analyze and map your legacy data, populating your new system until it’s full of your organization’s history. The Role of a Data Warehouse. Host Locally or in the Cloud.

Roles 112

Roles Data Strategy Technology 112

Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? Read on to learn how – using a data-informed approach to renewals – you can enjoy your most successful renewal season yet. You may find more success using different channels, message timings, and segmentation strategies.

Campaign 169

Campaign Associations Communication Channel 169

Nonprofit Tech for Good

JUNE 19, 2019

Monetize your social media channels by pairing captivating photos and heartfelt stories with donation – and crowdfunding forms when appropriate – that make it easy for your donors to support and share about causes that matter to them. Send direct mail, too! Reach them through a text message.

Donor 277

Donor Social Media Offline Gift 277

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Facebook has over 10 years of data now on user behaviour, and it knows the people who will actually give money or sign up for an event. . You just don’t have the level of data and insight that Facebook has.

Charity 332

Charity Facebook Test Profit 332

CauseVox

JANUARY 20, 2025

That will let you know your base level and help you take data as you move forward to see which strategies work for your donors. Now that youve got some data, what can you do to improve your donor retention rates? Use your donation software such as a CRM or even a spreadsheet to track and monitor this essential donor data.

Retention 115

Retention Donor Strategy Social Media 115

NetWits

APRIL 11, 2012

Just like direct mail, email isn’t going away just because some new thing called social media came along. Key Takeaway : From websites, to email, to apps to social media, having a mobile strategy that’s executed across all your online channels is a key part of future growth. 5) Data Visualization is the Next Big Thing.

Technology 245

Technology Nonprofit NTEN Social Media 245

Allegiance Group

SEPTEMBER 26, 2024

Here’s a riddle: Over five days, a donor receives an email, text message, and direct mail piece from you, each with links to your online giving page. This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. The answer?

Channel 52

Channel Data Tech Social Media 52

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Here are three top ways to get the most out of the data you already have. As you look at your data, you’ll find trends that help you create your journeys and measure the success of those interactions.

Data 119

Data Gift Relationship Donor 119

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Mail something memorable. Now that the votes for the 2024 election in the U.S. They want to feel heard.

Donor 105

Donor Support Gift Advocacy 105

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? Prioritize tracking the following data points: Average email open rate: The frequency at which recipients open your email messages.

email 94

email Marketing Guide Nonprofit 94

DNL OmniMedia

DECEMBER 12, 2024

This way, youll gather data that allows you to identify the aspects of your strategy that are and arent working to drive results. 7 Key Marketing Channels to Master There are many ways to get your marketing messages out into the world, and familiarizing yourself with core channels is essential. Check out our services page!

Marketing 52

Marketing Guide Nonprofit Social Media 52

DNL OmniMedia

FEBRUARY 3, 2025

A consultant can help you craft and maintain your brand across multiple channels. Choosing a consultant with print and web design services can help your organization quickly develop effective appeals for all of your marketing channels, from social media to direct mail. million nonprofits in the U.S.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

The NonProfit Times

MAY 10, 2024

That is some of the data from the research arm of software giant Blackbaud, following a survey of more than 1,000 Gen Zers and nearly 300 nonprofit professionals. Don’t disregard snail mail, even with your ‘very online’ youngest donors,” the authors wrote. Do what you can to push against this tide of short-term thinking.”

Donor 105

Donor Giving Data Arlington 105

Allegiance Group

APRIL 15, 2025

Looking at performance data over several years, you can see craters. Dig Into Your Data Donor data is your compass on this new journey. Testing is critical here, too, because data will only tell you part of the story. Test other programs that could work well together, like direct mail and digital.

Time 52

Time Donor Channel Test 52

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

Donor 98

Donor Data Database Demographics 98

M+R

APRIL 8, 2022

It’s all happening…the data co-op sign-up closes in just a day. We are positively giddy with the response so far because great participation means even greater data. There are just a few days left before the April 11 deadline to sign up for this spring’s data co-op. How can my organization use this data?

Data 98

Data Org Files Donor 98

Allegiance Group

APRIL 3, 2025

Our team at Allegiance Group + Pursuant are masters of data analysis and creative marketingdiscover the role this plays in donor retention. Use a multi-channel approach. Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Contact Us What are lapsed donors?

Donor 52

Donor Tips Retention Mail 52

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Print communications came in second place, with 19% saying it was the most influential channel. Print communications came in second place, with 19% saying it was the most influential channel.

Template 98

Template Donation Help Raise 98

sgEngage

AUGUST 1, 2024

By leveraging past event data, you can create a solid foundation for donor engagement. Identifying and Engaging Long-Term Donor Channels The success of your donor engagement efforts depend on your ability to identify, connect with and analyze your most valuable donors. Effective donor engagement relies on robust data collection.

Donor 104

Donor Strategy Channel Social Media 104

The NonProfit Times

SEPTEMBER 23, 2024

Even better, 31% said they exceeded their revenue goals for the year, according to a new data from Blackbaud Institute, a research lab under the aegis of Charleston, South Carolina-based software provider Blackbaud. The post New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising appeared first on The NonProfit Times.

Stream 94

Stream Gift Fundraising Data 94

Saleforce Nonprofit

JUNE 9, 2021

If you’re looking to maximize the biggest season for nonprofit fundraising, now is the time to ensure your data, systems, and marketing campaigns are set up correctly, giving yourself plenty of time to test and iterate for success. Convert Direct Mail to Digital. Want to learn more about converting direct mail to digital?

Digital 119

Digital Giving Mail Donor 119

Bloomerang

MAY 30, 2022

Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. A direct mail campaign. Direct mail.

Fundraising 140

Fundraising Guide Social Media Donor 140

Bloomerang

AUGUST 16, 2024

But it’s time to think beyond direct mail pieces and brochures. Through face-to-face conversations, direct mail pieces, and email, nonprofits who approach legacy giving as a long-term, multi-channel effort are getting more traction. Aren’t legacy giving donors direct mail donors? It’s not just Boomers.

email 109

email Giving Marketing Mail 109

Allegiance Group

SEPTEMBER 18, 2024

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy. Say you want to attract new donors.

Channel 52

Channel Build Mail Donor 52

Bloomerang

JANUARY 14, 2025

To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Ensure data flows smoothly from your mobile fundraising platform to your donor database to track donor information and follow up after your campaign.

Mobile 105

Mobile Giving Guide Nonprofit 105