Tech Soup

DECEMBER 4, 2014

At TechSoup, I've noticed we're talking more and more about the importance of data for nonprofits. At the same time, there is a trend among funders to be more data-driven in their quest for more evidence-based giving. It was called Five Data Don'ts for Nonprofits. Measuring impact is the last thing to tackle.

Data 67

Data Hunger Analytics Evaluation 67

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. When a user downloads that image, we know they’ve opened the email. . If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable. What will this change?

Rate 122

Rate email Open Change 122

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. How will you measure the success of your paid advertising campaign? There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. What does this mean when you zoom out of the data?

Advocacy 130

Advocacy Digital Fundraising Channel 130

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Social Media 99

Social Media Measure Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

RT @ kanter what every #datanerd needs in their wardrobe – I Love Data T-shirt bit.ly/QlhMt4. Mission Measurement (@MissionMeasure) September 5, 2012. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!”

Attention 100

Attention Data Fundraising Journal 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Tactic 4: Post more images and videos. Our research and our day-to-day experience shows that images and videos tend to have much higher engagement than text-only posts or links. Images with CTAs.

Facebook 133

Facebook Measure Change Images 133

Get Fully Funded

JUNE 16, 2022

Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” . Measuring inputs and outputs Calculating ROI and other relevant metrics requires measuring your campaign’s inputs and outputs. . or $1 raised for every $0.40

Raise 59

Raise Money Campaign Online 59

Forum One

APRIL 8, 2021

You can use website personalization to serve up different types of content based on the visitor behavior and accompanying data. Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Repurpose & revive.

Impact 79

Impact Channel Audience Websites 79

sgEngage

DECEMBER 5, 2022

And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement. All Form 990s had been released as TIFF image files making it both time-consuming and expensive to extract useful data from them.

Communication 95

Communication Oregon Grant Portland 95

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. You’ll be pulling in rich data in no time! However, GA4 does need to collect about four weeks of data before this function can begin.

Analytics 52

Analytics Google Fundraising Track 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Qgiv

OCTOBER 9, 2023

Philanthropy is great for businesses’ brand image with their employees and their customers, which can help increase brand loyalty to their business. This shared audience, as well as the improved brand image, helps increase their sales. Use multiple metrics to measure how successful your campaign was in meeting your different goals.

Causes 52

Causes Marketing Impact Guide 52

Bloomerang

SEPTEMBER 27, 2023

The average donor often gives to multiple nonprofits according to prospect research data.) The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. By setting a goal, you will help your organization measure GivingTuesday success and possibly help you raise more. Remember SMART goals?

Gift 108

Gift Celebrate Goal Donor 108

Qgiv

SEPTEMBER 2, 2024

Integrated software helps you connect your different solutions for more efficient data flow. Analyze data for informed decisions. Analyze donor behavior, campaign performance, and operational metrics to make data-backed decisions and optimize your fundraising. Personalize donor engagement.

Software 98

Software Effective Nonprofit Collaboration 98

DipJar

SEPTEMBER 12, 2022

Failing to clean up your data. As the first step to developing a strategy, set clear, measurable goals. Channel preference (social media vs. email). Gather past content from a specified time period and channel. A KPI measures how effective your marketing efforts have been. Identify your distribution channels.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. Big Listening is distinguished from traditional social media monitoring by its scale, fluidity, focus on issue or cause monitoring, and expanded access to historical data.

Campaign 125

Campaign Conservancy Measure Method 125

TechImpact

AUGUST 29, 2013

Image courtesy of Coordinating Public Relations. Here are the 4 core steps to launching your nonprofit’s Giving Day campaign: Set measurable, attainable goals. Make sure your website and social channels are telling the right story and encouraging the right actions from potential supporters. Communicate effectively.

Tips 133

Tips Giving Calendar Foundation 133

TechImpact

JUNE 24, 2014

Image courtesy of Guardian Liberty Voice. Facebook is one of the most important social media channels for almost every nonprofit in operation today. Click on Admin Panel -> Check Out Your Page Insights -> Export Data. Once in that screen select “post level data” and enter the date range you’re looking to analyze.

Facebook 142

Facebook Meme Social Media News 142

Achieve

OCTOBER 6, 2023

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. Let your data lead the way. An attention-grabbing image can encourage a user to pause their scrolling and engage more deeply with your nonprofit’s content.

Social Media 52

Social Media Metrics North Carolina Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. You have a vision and then you creates a hypothesis and you collect data to prove it right or wrong. You could pick any channel, social or otherwise to set up an a/b test hypothesis. Don’t let your vision become delusional.

Test 117

Test Impact Experiment San Francisco 117

Nonprofits Source

JULY 6, 2023

If using these new technologies effectively, nonprofit professionals can speed up their ability to build relationships with supporters, analyze donor data , and create sustainable fundraising plans. More recent advances in nonprofit technology can help nonprofits organize that data into a useful format and make sense of it.

Technology 52

Technology Marketing Change Nonprofit 52

Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. page speed, structured data, or inbound links). Over the years these terms have evolved to fit the adoption of new marketing channels. For example, Place use to be limited to a physical storefront and the value of its location measured in foot traffic. Image Alt Tag.

Beginner 91

Beginner Digital Marketing Guide 91

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Create a brand guide to ensure your graphics and messaging stay consistent across these channels. Show impact and results. Leverage each other’s resources.

Marketing 52

Marketing Tips Influence Nonprofit 52

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Analyze results data to double down on what inspires action. Focus on optimizing donation channels for mobile.

Lesson 59

Lesson Fundraising Digital Test 59

Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? What are your goals? Are you trying to….

Social Media 52

Social Media Media Hints Social 52

DNL OmniMedia

JULY 14, 2021

Nonprofit database software solutions serve as your nonprofit’s hub of information and documentation, allowing your nonprofit to make data-driven decisions to improve operations while staying organized. . It can help make data-driven decisions. It can help make data-driven decisions. It can help segment your audience.

Database 52

Database Software Template Nonprofit 52

Bloomerang

DECEMBER 19, 2023

Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Although it may seem like this is an easier way to manage data, it comes at the cost of the following drawbacks: Security: What happens if your computer is stolen and someone gains access to all of that donor data?

Software 90

Software Free Tools Adobe 90

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Determine what channels to use. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Neon CRM

NOVEMBER 30, 2023

Create goals that are specific and measurable to ensure that the stories you tell are purposeful (“specific” and “measurable” just so happen to be the first two letters in the S.M.A.R.T. Make sure the stories you tell aren’t full of data with the people impacted as a footnote—let humanity be the center of your stories.

Storytelling 52

Storytelling Guide Nonprofit Story 52

The NonProfit Times

MAY 23, 2024

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel. Fundraisers have other metrics available.

Test 52

Test email Spam United States 52

Bloomerang

JUNE 5, 2024

These channels can come in handy to help get the word out: Social media: Note which types of social media posts on your pages receive the most engagement and impressions, and design your auction posts based on past successful messages. Encourage your guests to share their involvement with your event on their personal channels as well.

Hosting 93

Hosting Sponsor Software Stream 93

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

Go through the tour and take notes. See if your old profile image works with the new format. You might also want to check out how some brands have already implemented the changes. If you aren’t measuring how your content is engaging and resonating with your fans as part of your content strategy decision-making, hop to it.

Change 120

Change Tips Help Facebook 120

Connection Cafe

NOVEMBER 7, 2013

So, to keep in mind all these factors and actually make right decisions, we had to search beyond our instincts and start gathering data to know where we are heading. There are tons of data hidden in the inner resources of your organization and you can collect them from all the people involved in your nonprofit.

Data 38

Data Management Nonprofit Survey 38

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. Last week, I had used a cover image from Surfrider because I truly love the ocean. But I also love animals.

Facebook 114

Facebook Change Profile Impact 114

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map.

Measure 52

Measure Fundraising Channel Analytics 52