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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. But, the digital age has ushered in a new era, prompting a shift towards data-driven approaches. It lets nonprofits sift through lots of data.

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How To Build a Framework for Omni-Channel Success

Allegiance Group

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy.

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Donor Communications Breed Loyalty

The NonProfit Times

Reflecting on exactly what generosity is, and what it means to donors enables fundraisers to steward it toward loyalty. It’s such an honor to serve donors by inviting them to help solve a problem they have a passion to solve. At its core, fundraising is about developing generous donor relationships.

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

With so much on your plate, streamlining your donor outreach is not just good—it’s essential! Imagine having the power to tailor your mass communication, so that each donor feels personally connected to your cause. This is the magic of donor data.

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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in.

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Gen Z Donors Giving In Their Own Way, New Data Shows

The NonProfit Times

That is some of the data from the research arm of software giant Blackbaud, following a survey of more than 1,000 Gen Zers and nearly 300 nonprofit professionals. This might account for why less than one-third of Gen Z donors, or about 19% of Gen Z respondents overall, reported giving money directly to an organization.

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What Are You Doing with Your Donor Data?

Greater Giving

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Organize and segment your data in your CRM.

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