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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

Facebook aka Meta, Instagram, Twitter, Snapchat and TikTok have become integrated into how people communicate with one another and access culture. With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. METTWINNING.

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How to Get Your Visitors to Post About Your Arts and Cultural Organization

sgEngage

A genuine social media shout out from a happy visitor is fantastic for marketing your arts and cultural institution; consider it like a testimonial but not as arduous to solicit. According to The Art Newspaper’s annual survey in 2021, visits to the world’s 100 most-visited museums plummeted by 77% in 2020 due to the coronavirus pandemic.

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MuseWeb 2021: Amplifying the Museum Experience

Forum One

We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April. The Cultural Institution as a Brand: A New Way of Thinking. Conversational Marketing: Can Chatbots Increase Engagement with Your Museum?

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Why Your Giving Day is Your Secret Weapon

M+R

Launching a Giving Day at a cultural institution is particularly special because you can invite your community inside the building to participate in your philanthropic mission. Pi Day, celebrating math and science, is the Museum’s signature day of giving. When we started working with the Museum, Pi Day was in its fifth year.

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Content Strategy for Digital Collections: Archives, Libraries, and Museums

Forum One

Museums, archives, and libraries share many goals and functions. Their mandate is to exhibit and preserve the collection of the best assets that represent the story and chronology of a culture or a society. The items that museums, archives, and libraries collect reflect the human spirit. Using data to optimize content.

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What Is the Future of Virtual Membership?

sgEngage

How many cultural organizations were actively prioritizing digital benefits and digital access in membership? With the first wave of lockdowns in Spring 2020, the primary value proposition of membership vanished overnight, and closures caused many museums to reinvent their benefits and programming in digital formats.

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64 Online Stores That Benefit Nonprofits and the Greater Good

Nonprofit Tech for Good

By shopping at any of the 64 online stores listed below, socially conscious and ethical consumers can channel some of their spending power this holiday season into the nonprofit sector and the Greater Good. 4) Art Institute of Chicago Museum Shop :: shop.artic.edu. 8) Field Museum Store :: store.fieldmuseum.org. billion in 2021.

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