Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Are you ready to innovate? .

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Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

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Metrics Digital Marketing Retention 304

Nonprofit Tech for Good

JANUARY 24, 2019

When individual supporters set up personal fundraisers and share them with their network of friends and family, this creates more awareness and brings in new funds from groups that your nonprofit wouldn’t be able to reach on your own. Encourage the power of the share. Peer-to-Peer Fundraising Best Practices. Offer up your support.

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Program Practice Fundraising Platform 279

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. This is achievable even for small organisations with modest budgets.

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Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels.

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Calendar Social Media Content Media 275

Achieve

NOVEMBER 3, 2021

In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. First tip: be selective about what channels you use. You don’t need to be on every channel out there. Let me repeat that: you don’t need to be on every channel out there! multiple times on multiple channels.

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Channel Campaign Case Study Fundraising 105

Nonprofit Tech for Good

JUNE 29, 2014

Prioritize uploading photos over sharing links. Posts with with a message and an uploaded image get much higher engagement than shared links. Upload a larger version the photo and then share. Curate good content through sharing. By sharing other’s content, you can effectively engage and inspire your followers.

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Google Practice YouTube Nonprofit 237

Association Analytics

MARCH 1, 2023

Social listening is when you search social media channels for mentions of your association, products, events, hashtags, or even your industry at large. You can see conversations grouped together by sentiment: positive, neutral, or negative. The same can happen by listening to conversations in your online community.

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Nonprofit Tech for Good

AUGUST 11, 2024

” This prompt provides context and initiates a conversation about AI opportunities specific to your role and organization. They implemented the chatbot in their internal Slack channel, where the team began using it to draft social media posts, leveraging its knowledge of their content.

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Tutorial eBook Nonprofit Language 292

Nonprofit Tech for Good

MAY 13, 2020

Between Zoom video calls, dozens of Slack channels, and the (occasional) TikTok video with the kids, information is speeding past our cerebral cortex at an alarming rate. The screenshot below shows an example Resource page, where you can share images, PDFs, videos, or any type of file in Crowdstack. What’s the antidote?

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Benefit Organization Files Nonprofit 264

Amy Sample Ward

MAY 6, 2013

You can read the post and join the conversation on the SSIR blog or below. —–. It’s a practitioner’s guide for planning, implementing, and evaluating strategies that engage constituents across many channels, wherever they may be, and how we as organizations need to structure our work to deliver that experience.

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Business People Podcast Broadcast 241

Nonprofit Tech for Good

NOVEMBER 30, 2014

Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. Marketing is the strategic use of content and communication channels for direct gain. On mobile and social media, whoever shares, posts, tweets, and features the best content wins.

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Communication Online Storytelling Voice 262

Nonprofit Tech for Good

MARCH 9, 2014

Scheduled to occur at a specific time for usually an hour or less, nonprofits use Twitter to have live conversations on topics relevant to their mission and programs. In the weeks leading up to the tweet chat, promote the tweet chat on all communication channels. Poll your attendees during tweet chats using TwtPoll ( twtpoll.com ).

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Hosting Avatar Twitter Stats 249

Nonprofit Tech for Good

DECEMBER 28, 2021

While you should still include personal details like their name and donation amount, make sure these emails seem less automatic and more conversational. Finally, share your campaign on all available channels. Once you’ve created a long-form version of your whole story, it’s time to start editing and sharing.

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Donor Stats Donation Story 297

EveryAction

MARCH 29, 2023

How to acquire advocacy audiences We’re going to break things down even further by looking specifically at messaging , channels , and CTAs to consider for acquiring advocacy audiences. Your messaging should lead with shared values and make it clear not only what you’re against, but what you are for. (You

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Advocacy Audience Channel Mind 177

Nonprofit Tech for Good

AUGUST 15, 2024

This changed the national conversation about what workers are entitled to given all the demands on their labor. The Climate Advocacy Lab created a Slack channel during their pilot period for workers to share their hopes and fears about having a truncated work window but also having Fridays off.

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Phase Advocacy Consultant Product 293

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Let’s start by identifying the best channels and tools to maximize your campaigns.

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Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

FEBRUARY 23, 2017

Marketing is the strategic use of content and communication channels for direct gain. The over-touting of conversation as the ultimate metric of mobile and social media success has unfortunately manifested itself by many nonprofits mass thanking followers for their follows or retweets and posting “Thanks!”

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Communication Online Storytelling Voice 223

.orgSource

JULY 22, 2024

Member Satisfaction with Leadership These leading indicators provide insight into your organization’s relevance, credibility, and engagement channels. Leaders grow creativity and unique thinking when they– Empower Employees : Open communication and supportive leadership encourages idea-sharing and initiative.

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Associations Phase Exercise Leadership 221

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2020

We are not used to conversations with another person while we are staring in a mirror. Incorporate water cooler conversations into your virtual collaboration space. If you are using Slack, you could set up a channel called the “Water Cooler” for this. We are not able to be in the moment with that other person. Want more ideas?

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Virtual Tips Nonprofit Interaction 180

Allegiance Group

SEPTEMBER 18, 2024

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy. Say you want to attract new donors.

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Channel Build Mail Structure 52

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Are your conversion rates different for different audiences? You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience. To achieve this, use more private channels, like email, to tell your campaign narrative and build excitement. When it comes time for your hard launch, lean into social media.

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Question Giving Sponsor Nonprofit 266

sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals.

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Marketing Strategy Channel Rate 94

Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. There are two main ways to share a link to an outside web page (like your donate page) on Instagram. Some year-end giving statistics : 30% of all annual donations occur in December.

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Social Media Money Raise Media 227

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

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Advocacy Digital Fundraising Channel 130

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

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Blackbaud Analytics Retention Channel 85

OneCause

JUNE 14, 2021

When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations.

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Mail Raise Guide Fundraising 98

Media Cause

NOVEMBER 3, 2023

To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels. Try to keep discussions to relevant project conversations. Keep conversations about a project to the main channels of your workplace communication system (Slack/Teams/etc.)

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Project Communication Management Doc 105

M+R

JUNE 18, 2024

From a pure advertising perspective, we cannot overstate the case for doing this: if this is not enabled, conversion tracking & ability to optimize ads will be extremely limited, unquestionably and dramatically impeding your ability to effectively advertise. You’ll often hear this referred to as a “cookieless identity graph.”

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Alternative Google Audio Test 105

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) For example, Meta and TikTok both offer on-platform lead forms.

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Social Media Media Guide Social 97

Whole Whale

FEBRUARY 1, 2021

These are generally shared short or long codes that use keywords to organize conversations of multiple organizations that use the platform. Pricing volume discounts available, $0.016 per message sent, 3 keywords for a shared short code included and free to receive messages. Twilio.org. Pricing volume discounts, $.0075

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Free Open Source Nonprofit Phone 105

The Modern Nonprofit

JANUARY 2, 2024

Your next game-changing testimonial could be just a conversation away. But how do you encourage your community – from beneficiaries to benefactors – to share their stories? Consider using surveys, direct interviews, or informal conversations to initiate this process. Steps to Gather and Utilize Testimonials 1.

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Story Guide Support Analysis 104

Candid

APRIL 4, 2023

4 actionable tips for growing your nonprofit funder network Now, it’s time to get the conversation started. Pro tip: Liking and sharing is the easy part, but if you really want to stand out, try to spark a conversation. Many organizations publish a calendar of events on their websites, social channels, or in their newsletters.

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Relationship Build Tips Practice 119

Candid

APRIL 2, 2024

Next, use your social media channels to make stronger connections with current and potential funders. Share details about your work and interact with funders’ social media posts. Often, new and creative ways of explaining your nonprofit’s programming and its relevance to the community will be surfaced in these conversations.

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Relationship Effective Fundraising Linkedin 111

Neon CRM

MAY 31, 2023

Many donors or would-be supporters may not be aware that their favorite environmental nonprofits are undersupported, so this could be a helpful statistic to share when appropriate. A study by NextAfter showed that leveraging multiple channels for a campaign leads to more conversions—a 204% conversion rate increase , in fact!

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Statistics Fundraising Metrics Mail 97

M+R

DECEMBER 1, 2022

Cross-promote your presence on other platforms and channels, and hold some internal discussions to prepare for if or when you decide to no longer be active on Twitter. If you’re seriously thinking about sunsetting your presence on Twitter, have an internal conversation to get aligned on when to leave. Decide where you draw the line.

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