Whole Whale

DECEMBER 19, 2024

We call it the “Last-Click Fallacy” – the mistaken belief that the final touchpoint before conversion deserves all the credit for the outcome. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion.

Metrics 52

Metrics Marketing Social Media Analytics 52

Nonprofit Tech for Good

NOVEMBER 1, 2021

Presented by: Rebecca Alfred , Charity Relationship Lead at Trellis.org. When and how should I use different marketing channels? Necessary social media post elements to increase reach and conversions (plus a real-life example to use as a guide). Date: Tuesday, February 8, 2022. Time: 1pm EST / 10am PST. Cost: Free.

Marketing 201

Marketing Free Work Social Media 201

sgEngage

DECEMBER 19, 2024

Whether youre a nonprofit, educational institution, healthcare organization, or a socially responsible corporation, a well-designed website sets the stage for stronger donor relationships, more engaged volunteers, and deeper community trust. A user-friendly donation form helps too.

Websites 97

Websites Design Collaboration Nonprofit 97

Fast Company Tech

FEBRUARY 12, 2025

High-profile cases of revenge quitting can also damage an organizations reputation , affecting customer relationships and investor confidence. Pillar 2: Connections Strong social relationships in the workplace can buffer against stress and enhance resilience. Finally, revenge quitting can have lasting consequences on workplace culture.

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Culture Job Environment Structure 111

Fast Company Tech

FEBRUARY 13, 2025

Several channels owned by Paramount Global, including CBS, Comedy Central, Nickelodeon, and MTV, could go dark on YouTube TV this week if a contract renewal cannot be reached between the two companies. Disneys channels disappeared on the service for two days before a contract renewal was reached.

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YouTube Channel Stream Proposal 90

TechCrunch

JULY 20, 2022

Conversational commerce isn’t exactly a new phenomenon, with countless companies using live chats, messaging apps, chatbots, voice assistants and more to encourage consumers to part with their cash. Conversational commerce comes to Europe. Elsewhere, Vonage snapped up Singapore-based conversational commerce company Jumper. .

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Europe Conversation Raise Newsletter 95

Forum One

APRIL 28, 2022

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

Conversation 84

Conversation Marketing Nonprofit FAQ 84

sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals.

Strategy 115

Strategy Marketing Donor Channel 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2020

Now more than ever we must create a robust workplace culture and stronger relationships to retain our humanness. We are not used to conversations with another person while we are staring in a mirror. Incorporate water cooler conversations into your virtual collaboration space. Why Remote Work Is Exhausting.

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Virtual Tips Nonprofit Interaction 180

.orgSource

FEBRUARY 12, 2024

Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship. Set Common Goals to Inspire Performance When the teams have established a comfortable working relationship, setting common goals that advance the strategic plan can be a powerful incentive to take collaboration to a higher level.

Collaboration 221

Collaboration Marketing Integration Trend 221

.orgSource

MAY 15, 2023

Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship. When the teams have established a comfortable working relationship, setting common goals that advance the strategic plan can be a powerful incentive to take collaboration to a higher level. Circulate the feedback broadly.

Collaboration 221

Collaboration Marketing Team Integration 221

Allegiance Group

FEBRUARY 5, 2025

Nonprofits may face challenges, including anonymous gifts or contributions misaligned with their programs, which can raise questions about the role of DAFs in fostering donor relationships. Despite these challenges, DAFs present unique opportunities to strengthen donor relationships and advance your mission.

Donor 52

Donor Fund Gift Social Media 52

Bloomerang

MAY 30, 2023

Most nonprofits use a combination of in-person events, physical outreach, and some form of digital presence to attract and build relationships with supporters. Marketing Efforts Should Give First, Ask Second Effective marketing is about building relationships not spurring transactions.

Donor 123

Donor Content eBook Relationship 123

DNL OmniMedia

DECEMBER 12, 2024

Stronger supporter and community relationships: Marketing provides natural opportunities to connect with people who support your mission, from low-level donors to corporate sponsors. Creating a better user experience (UX) on your website could increase conversion rates by 400%. Want to learn more about the work we do?

Marketing 52

Marketing Guide Nonprofit Social Media 52

sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Your job is simply to maintain that relationship, and there are several ways to accomplish this, such as working to: . Personalize all appeals . Segment your audience .

Retention 119

Retention Communication Donor Strategy 119

Nonprofits Source

NOVEMBER 4, 2024

Text banking works because text messages are extremely versatile and come with the following benefits: High open rates: While 98% open rates are uncommon among other communication channels, they’re the norm for SMS. Track ad conversions and adjust your ads and keyword strategies accordingly.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

.orgSource

DECEMBER 11, 2023

As you investigate strategies to incorporate AI and other new technology into customer experience, it’s important to keep delight at the center of that relationship. Generative AI promises to add conversation, depth, and individualized support to those interactions across a variety of areas.

Tech 221

Tech Online Gartner Experiment 221

Allegiance Group

SEPTEMBER 18, 2024

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy. Say you want to attract new donors.

Channel 52

Channel Build Mail Donor 52

Allegiance Group

OCTOBER 8, 2024

Omni-channel strategies are the foundation of every nonprofit organization. Each channel is one link in the donor experience chain that drives the overall response. This practice is part of a larger journey-mapping exercise that unpacks the various employee-donor relationships within your organization. An online gift?

Relationship 52

Relationship Map Exercise Donor 52

Saleforce Nonprofit

MARCH 3, 2022

Collecting first-party data can help you better know and more meaningfully engage your donors, which leads to stronger donor relationships. Having enough of the right data will require your teams to first determine the content, conversations, and experiences you want to create for your supporters.

Action 105

Action Change Measure Metrics 105

Greater Giving

SEPTEMBER 24, 2024

Building genuine relationships is key to fostering trust with these supporters and boosting major donor retention. While solicitation is undoubtedly an essential part of the fundraising process, effective nonprofit leaders focus on stewarding relationships first. Go beyond traditional outreach strategies.

Relationship 52

Relationship Donor Tips Build 52

Bloomerang

JUNE 21, 2022

While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. The issue that most nonprofits face is they acquire a donor in one channel and hope to convert them to a different channel later on. Make the second ask.

Donor 121

Donor Strategy Create Gift 121

sgEngage

APRIL 8, 2022

Conversion from Single to Recurring Insights . In FY2021, 61% of organizations increased the number of first-time recurring donors via conversion. . Best Practices and Key Findings for Conversion at organizations with strong conversion metrics: . New donor conversion efforts occurred within 30 days, if not sooner. .

Blackbaud 98

Blackbaud Analytics Retention Donor 98

Bloomerang

OCTOBER 11, 2024

How can you optimize data-driven GivingTuesday campaigns to craft personalized donor journeys, make real-time decisions, and build lasting relationships long after GivingTuesday is over? Tactic: Segment your donors into groups based on how often they give, how they engage with your organization, or the communication channels they prefer.

Campaign 110

Campaign Strategy Data Donor 110

TechCrunch

NOVEMBER 29, 2021

In fact, when Bolt initially began talking to Tipser, the company was not in a place to sell, and was actually working on their next investment round ( they raised just over $14 million ), but the two companies ended up going into deeper conversations and found their cultural resonances worked better together, Breslow said. “We

San Francisco 139

San Francisco Social Media Sweden Site 139

Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Build relationships, focus on cultivation, and practice time-blocking to navigate challenges with confidence and purpose.

Podcast 117

Podcast Fundraising Storytelling Donor 117

Allegiance Group

SEPTEMBER 26, 2024

This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. To do omni-channel well, you need the right tools. Let’s look at the tech stack that can help your organization pull together all the data from your omni-channel efforts.

Channel 52

Channel Data Tech Social Media 52

Candid

OCTOBER 17, 2023

It’s a chance to develop a relationship with grantmakers, find other prospective funders, and refine your proposal writing skills. If you already have a relationship with someone at the grantmaking organization, that’s a good place to start. Not only is it an opportunity to establish a relationship but to become a better grant writer.

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Proposal Grant Contact Relationship 119

Bloomerang

AUGUST 5, 2021

Clicks and Conversions Matter. A high open rate for an email sent on X day at X time can help you decide when your email will attract the most opens (and hopefully a higher conversion rate). Building Relationships One Click at a Time. You can utilize it to build relationships and strengthen connections. Roomba the Data.

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email Change Nonprofit gMail 132

Bloomerang

JULY 26, 2024

Is there any research on open, conversion and retention rates for the different mediums? As media options continue to multiply, choosing the best channels becomes more and more fraught. And what about other acquisition channels? And when it comes to building personal relationships, it generally outperforms the alternatives.

Mail 120

Mail Roles Digital Fundraising 120

TechCrunch

APRIL 3, 2023

Focus on a max of two growth pillars at a time Once we had found success on a specific channel, I’d follow the same principles with other forms of growth marketing, such as lifecycle, referrals, or affiliates. In contrast, you also need to ensure you don’t spend excessive time focusing on one channel that isn’t showing any viability.

Lesson 99

Lesson Learning Channel Template 99

Bloomerang

DECEMBER 1, 2023

It’s actually an opportunity to build stronger relationships with your supporters before you make your year-end asks. Every step you take towards connection and relationship is a step in the right direction. Even a short survey of one or two questions can help you get the conversation rolling. This isn’t a bad thing.

Donor 113

Donor Relationship Survey Campaign 113

Greater Giving

NOVEMBER 18, 2024

It’s about strengthening relationships, growing your donor base, and finishing the year on a high note. Engage Social Media: Use #GivingTuesday to join the conversation and share updates all day. Get the Word Out Across Channels Make it easy for donors to hear your story and give.

Campaign 52

Campaign Giving Social Media Donor 52

TechCrunch

SEPTEMBER 7, 2022

. “After [our] experience building a phone sales team at Angi on traditional omnichannel contact center software, Rebecca and I realized there had been a massive underinvestment in outbound calling technology, which limited how sales and marketing teams could use the channel,” Levin told TechCrunch via email.

Platform 93

Platform New York City Channel Green 93

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. What’s a fundraiser to do when you feel like you’re all out of ideas?

Donor 110

Donor Social Media Donation Websites 110

TechCrunch

MAY 12, 2022

Paid acquisition employees are responsible for managing and optimizing paid social channels (Facebook, Instagram, Snapchat) and search channels (Google, ASA). Lifecycle requires the conversion of recipients of email, push, and text communications into users.

Marketing 89

Marketing Social Media Roles ROI 89

The Modern Nonprofit

APRIL 20, 2021

The most effective thanking is prompt and involves communication across as many channels as possible: an email, a handwritten note, a phone call, or an acknowledgment on social media or your mailing list. Nurture ongoing relationships with your donors by engaging with and responding to them online. Say thank you!

Retention 98

Retention Donor Social Media Donation 98