Nimble AMS

SEPTEMBER 27, 2023

From session topics to group conversations, AI was at the top of everyone’s minds. Soon w ith Data Cloud and Einstein AI native to the new Einstein 1 Platform, nonprofits and associations will be able to create AI-powered apps and workflows maximiz ing the full cycle of funding, delivering, and measuring impact.

Associations 155

Associations Professional Conversation Award 155

Get Fully Funded

AUGUST 19, 2024

By using the insights hidden in your donor information, you can fine-tune your marketing strategies. By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Communication channels are the mediums through which people prefer to connect and receive information.

Data 59

Data Marketing Donor Mail 59

Forum One

AUGUST 24, 2022

For non-profits and other organizations, narrative change as a strategy is an opportunity to build power and shape the conversation around their work and their values, which is part of their communications plan and strategy. Questions to ask when developing a narrative change strategy.

Change 46

Change Strategy Attitude Policy 46

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” Those decisions are implemented across the organization’s web properties and social channels. I also share curated links through social channels.

Content 102

Content Measure Organization Strategy 102

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. .

Donor 274

Donor Track Facebook Campaign 274

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

Feeds 104

Feeds Social Media Measure Summary 104

Bloomerang

JULY 5, 2021

Yet too many nonprofits still don’t prioritize donor retention strategies. . I’ve long advocated for adding “wows ” to your donor relationship-building strategy, so this finding particularly struck me. Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels.

Donor 141

Donor Strategy Retention Relationship 141

Bloomerang

JUNE 14, 2021

They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. What kind of digital touchpoints did you incorporate into your development strategies? These are all great adaptive strategies, but now what? . Pillar #1—No Longer Optional: Your Nonprofit Digital Strategy in 2021 and Beyond.

Digital 120

Digital Strategy Nonprofit Phase 120

Nonprofit Tech for Good

JANUARY 17, 2019

A content calendar is the link between posting daily on social media and a social media strategy. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

Calendar 273

Calendar Social Media Content Media 273

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. As a result, your nonprofit’s financial health often depends on your ability to recoup that investment through a successful marketing strategy that brings in ticket sales and donations. These recommendations include: 1. Prepare ahead of time. Automate your marketing.

ROI 81

ROI Marketing Strategy Sponsor 81

Whole Whale

JANUARY 27, 2023

Your nonprofit can join the conversation by answering questions relevant to your mission or content priority areas and build a following over time through thoughtful responses and participation/interaction on topics related to your nonprofit’s mission.

Awareness 52

Awareness Question Ideas Strategy 52

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. How to Create a Nonprofit Social Media Strategy. Set SMART goals. What don’t you like?

Social Media 52

Social Media Strategy Media Donor 52

The Modern Nonprofit

JANUARY 2, 2024

Your next game-changing testimonial could be just a conversation away. In this section, we delve into strategies and best practices for encouraging your stakeholders to come forward with their stories. Consider using surveys, direct interviews, or informal conversations to initiate this process. Who are your target storytellers?

Story 104

Story Guide Support Analysis 104

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 1) Set up a conversion event and create a campaign.

Facebook 224

Facebook Fundraising ROI Virginia 224

Bloomerang

JULY 26, 2024

Is there any research on open, conversion and retention rates for the different mediums? As media options continue to multiply, choosing the best channels becomes more and more fraught. The real money came with repeat giving as measured by donor lifetime value. And what about other acquisition channels? And it cost $1.25

Mail 89

Mail Roles Digital Fundraising 89

Nonprofits Source

MAY 15, 2024

If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Adjust your digital marketing strategy according to the responses you receive to make clients feel valued and drive better results. Analyze your CRM.

Map 52

Map Digital Business Marketing 52

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

Tips 52

Tips Organization Channel Benchmark 52

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

Advocacy 130

Advocacy Digital Fundraising Channel 130

Bloomerang

DECEMBER 4, 2023

Each episode is packed with insights , strategies, and real-life experiences designed to help you flourish in your fundraising endeavors. Behavior design strategies can help. Discover the importance of selecting diverse stories and storytellers to drive systemic cultural change, and learn how to measure the impact of messaging.

Podcast 92

Podcast Fundraising Storytelling Culture 92

Gyrus

JUNE 9, 2023

Training Sales Teams for Success: Effective Strategies for Revenue Growth GyrusAim LMS GyrusAim LMS - Training sales teams is a vital component for driving revenue and staying ahead of the competition. To transform your sales representatives into trusted counselors, a well-planned sales training strategy is imperative.

Training 52

Training Train Team Effective 52

Gyrus

JUNE 9, 2023

Training Sales Teams for Success: Effective Strategies for Revenue Growth GyrusAim LMS GyrusAim LMS - Training sales teams is a vital component for driving revenue and staying ahead of the competition. To transform your sales representatives into trusted counselors, a well-planned sales training strategy is imperative.

Training 52

Training Train Team Effective 52

Gyrus

JUNE 9, 2023

Training Sales Teams for Success: Effective Strategies for Revenue Growth Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Training sales teams is a vital component for driving revenue and staying ahead of the competition. Today, we will explore how to train the sales team and the revenue-boosting techniques for the same.

Training 52

Training Train Team Effective 52

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. Dear In the Digital Wilderness, No doubt about it, embracing digital marketing and fundraising strategies is certainly a new frontier for most nonprofits. How are you measuring if you’re meeting or exceeding them?

Analytics 111

Analytics Digital Tools Measure 111

Get Fully Funded

JUNE 16, 2022

For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” . You’ll also need to measure your outputs.

Raise 59

Raise Money Campaign Online 59

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Think of these as mini, measurable targets that help you inch closer to achieving your more ambitious goals.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Bloomerang

MAY 22, 2024

This frictionless experience not only increases conversion rates but also encourages spontaneous giving, as individuals are more likely to act when the process is convenient and hassle-free. With a simple and intuitive interface, audiences can contribute to the cause without leaving the story or navigating through multiple pages.

Storytelling 80

Storytelling Digital Integration Blended 80

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels .

Digital 75

Digital Marketing Donor Channel 75

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Long Live Strategy.” Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. Patricia Patrizi, Elizabeth Heidi Thompson, Julia Coffman, and Tanya Beer, “ Eyes Wide Open: Learning as Strategy Under Conditions of Complexity and Uncertainty.”

Social Media 101

Social Media Channel Data Media 101

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI. What is Paid Media and Paid Media ROI?

ROI 52

ROI Media Nonprofit Measure 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Erika Croxton, the grist.org staffer who oversees social media strategy, says. “We

Measure 98

Measure Policy Social Media Green 98

Qgiv

JUNE 11, 2024

How is CCF different from other fundraising strategies? How is CCF different from other fundraising strategies? Honest conversations. Community-centric fundraising opens the door for honest conversations about the needs, challenges, and opportunities the community has, fostering a culture of mutual respect.

Benefit 59

Benefit Community Fundraising Method 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 116

Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Social Media 99

Social Media Measure Media Social 99

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. We consider this a primary conversion, and an example would be “make a donation.”

Analytics 52

Analytics Google Fundraising Track 52

Whole Whale

MARCH 30, 2023

Channels for engagement : Knowing which channels your donors use to engage with your non-profit, such as attending events, volunteering, or sharing content on social media, can help you develop engagement strategies that resonate with them. How do I use donor personas? How are donor personas usually created?

Donor 52

Donor Build New York City Demographics 52

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. Implement and optimize a personalization strategy to increase audience engagement. Think beyond the website. In summary.

Websites 56

Websites Strategy Change Management Digital 56

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

Measure 104

Measure Twitter Campaign Celebrate 104