Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

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Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Long Live Strategy.”

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Social Media Channel Data Media 100

Bloomerang

MAY 22, 2024

Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

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Storytelling Digital Integration Blended 81

Nonprofits Source

MAY 15, 2024

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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Map Digital Business Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. B0nus Insight: Linking Social Media Results to Job Performance.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. You are all the experts here!

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Social Media Measure Action Media 113

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

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The Modern Nonprofit

JANUARY 2, 2024

Your next game-changing testimonial could be just a conversation away. They provide social proof, essential in attracting and retaining partners and supporters. Consider using surveys, direct interviews, or informal conversations to initiate this process. This could include beneficiaries, donors, volunteers, or partners.

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Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. Then, you’ll build out more granular objectives that relate to the broader goals—for instance, growing your social media following by 10%. social media marketing director).

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

The day ended with a curated conversation on “ Data, Transparency, and Impact ” facilitated by the amazing Erica Mills and with Jane Meseck (Microsoft), Paul Shoemaker (Social Venture Partners) and Eric Stowe (Splash). “Is measuring data about proving it or improving it?” twitter.com/sldoolittle/st….

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Seattle Measure Data Hosting 98

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. Here are a few steps to help you get started on your social media journey! Set SMART goals.

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Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. The description: Using Social Media to Engage and Inspire Your Alumni Network. Register here.

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Social Media Network Media Free 108

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. Those decisions are implemented across the organization’s web properties and social channels. I also use specific metrics on the channel to guide me.

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Content Measure Organization Strategy 101

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Virginia 235

Qgiv

JUNE 11, 2024

Rather than focus on the numbers of fundraising, CCF emphasizes an approach that integrates social equity, transparency, and mutual support into each step of fundraising. Honest conversations. Measure more than numbers Look beyond fundraising totals and financial contributions. Inclusive voices. Intersectional approach.

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Benefit Community Fundraising Method 59

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Erika Croxton, the grist.org staffer who oversees social media strategy, says. “We

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Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. How will you measure the success of your paid advertising campaign? There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

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Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Keep A Running List of High Engagement Conversation Starters and Use Them Regularly.

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Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Social media. Integrating Nonprofit Marketing Channels.

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BoardAssist

JUNE 24, 2014

Not all social media channels are created equal. Read on for more about what every board member needs to know about social media. 3 Things Every Board Member Should Know About Social Media. Not a board meeting goes by where one of my board members doesn’t tell me about some cool new social media tool they are using.

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Social Media Media Philadelphia Social 94

Nonprofits Source

FEBRUARY 22, 2024

With it, you’ll shape the rest of your website to drive conversions If your nonprofit is already well-established, you may be able to glean audience information from your constituent relationship management system (CRM). This metric measures the overall visits to your site, helping you gauge the success of your outreach efforts.

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WordPress Content Strategy Create 52

Get Fully Funded

JUNE 16, 2022

Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” . Measuring inputs and outputs Calculating ROI and other relevant metrics requires measuring your campaign’s inputs and outputs. . or $1 raised for every $0.40

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Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Jumo: [link].

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

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Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

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Analytics Digital Tools Measure 112

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Measurable. Do many of your donors prefer receiving updates on social media? Choose your digital marketing channels. Outline your digital marketing goals.

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Digital Marketing Create Social Media 59

Whole Whale

MARCH 30, 2023

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. Behaviors: Sarah is an active social media user and frequently shares content related to causes she supports. How do I use donor personas?

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Donor Build Demographics New York City 52

Nonprofits Source

APRIL 3, 2024

Cost per acquisition, which is the cost of attaining each member via marketing materials The volume of social interactions, which is the total interactions you get on social media (e.g. As for choosing new recruitment channels, start with the ones your target audience prefers.

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Organization Online Influence Metrics 52

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization. What Is a Donor Engagement Strategy?

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Forum One

DECEMBER 15, 2022

So I was thrilled to bring together communications and technology leads from Mercy Corps , the Urban Institute , and the Pacific Science Center for a recent conversation on a popular end-of-year issue: planning for the next year, and beyond. How are we going to measure success? How are we going to measure success? First Name.

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Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Who maintains your social media campaigns?

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Social Media Conservancy Interview Media 205

Byte Technology

NOVEMBER 5, 2015

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents. For one hour a week upload video, manage playlists and subscribe to channels on YouTube.

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Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? What are people saying to you on social media channels?

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