The Modern Nonprofit

APRIL 18, 2023

develop donor personas Donor personas are fictional, yet data-driven profiles that represent your ideal supporters. Based on your research, create profiles of your ideal donors. These personas should include details about their demographics, interests, motivations, and giving preferences.

Guide 52

Guide Donor Fundraising Social Media 52

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Forum One

MAY 12, 2021

When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement. Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites.

Open Source 74

Open Source Personal Websites Open 74

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. What do you see on their profiles that you like?

Social Media 52

Social Media Strategy Media Donor 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Building an online community allows your organization to engage with your supporters on a personal level. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Qgiv

JUNE 29, 2021

You can mark certain posts for approval so your coworkers can provide feedback on your content. Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best. Sprout includes content approval tools, social media analytics, and a shared content calendar view.

Social Media 89

Social Media Tools Media Create 89

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. Demographics . Channel preference (social media vs. email). TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . The better the content, the more interaction it will receive.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Byte Technology

NOVEMBER 5, 2015

Writing a blog and keeping the content fresh and engaging can be hard work, but it pays off. For one hour a week upload video, manage playlists and subscribe to channels on YouTube. Mobile for Good also recommends examining the campaigns of other non-profits and seeing what’s working for them in the realm of video sharing.

Social Media 100

Social Media Profit Media Time 100

Nonprofits Source

FEBRUARY 24, 2023

Research these prospects to determine which marketing channels, messaging, and branding would be best suited to solicit their support. Then, tailor your communications according to each persona’s demographics, behaviors, and motivations. Then, link back to these resources across your other marketing channels. Send surveys.

Map 52

Map Digital Business Marketing 52

AccelEvents

JULY 23, 2021

When done right, events are valuable and can be an extremely effective marketing channel. . The value provided will be based on the event’s goal, your attendee demographics, and the types of sessions you host. Profiling: As attendees start to sign up, begin to organize them based on profiles or segments.

Marketing 119

Marketing Strategy Guide Sponsor 119

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. AI can help nonprofit leaders sift and segment this data into meaningful and actionable content such as customized messaging for individual donors or program updates for a specific population.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. You can look at things like past behavior, interests, demographics, and more.

Websites 60

Websites Change Management Digital Government 60

AccelEvents

SEPTEMBER 1, 2020

If you are hoping to target a specific industry, for example, you need to develop content that will be both valuable and meaningful to individuals in that industry. . But, it does mean making careful decisions to be more expansive and inclusive in your content and event promotion. .

Virtual 98

Virtual Audience Technique Industry 98

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website. Plan for “life after launch”.

Websites 56

Websites Strategy Change Management Digital 56

Qgiv

AUGUST 22, 2024

By tailoring your invitations to different demographics—such as age groups, interests, or previous involvement levels—you can make your appeal more relevant and compelling. Create engaging posts that not only inform but also excite potential attendees and pin them to the top of your profiles.

Template 52

Template Guide Fundraising Free 52

Greater Giving

FEBRUARY 25, 2021

This style of short video can be incredibly effective for sharing important stories about the completion of projects, achievements, and profiles of people without adding an emotionally charged element to the message. When it is ready to post share it on your website and across all your social media platforms and video channels.

Video 87

Video Nonprofit Images Awareness 87

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Your database system should allow you to build a profile for your top segments. This component is called segmentation! Next, Determine Who to Contact.

email 149

email Marketing Mail Metrics 149

AccelEvents

SEPTEMBER 1, 2020

If you are hoping to target a specific industry, for example, you need to develop content that will be both valuable and meaningful to individuals in that industry. . But, it does mean making careful decisions to be more expansive and inclusive in your content and event promotion. .

Virtual 52

Virtual Audience Technique Industry 52

Qgiv

JUNE 23, 2021

39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. 33% of donors in this age group prefer to give in response to social media channels, and 29% prefer to give via text messages. Social media marketing is a great channel to promote your event on.

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

It may be mean rethinking multi-channel campaigns, particularly use of direct mail as Allyson Kapin writes on the Frog Loop blog. The best bets for getting Boomers interested in your content is to create blogs or videos that relate to the life or work-style of Boomers, Forrester suggests.

Social Media 54

Social Media Media Social Social Network 54

Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

Unless you are an Internet personality, an organization with a full-time community manager or a professional online content publisher, there is not enough time to succeed in the multitude of social networks AND manage your own social content. And that’s why it is critical to be strategic. Google+ will add to that competitiveness.

Google 124

Google Community Social Stumbleupon 124

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

You can, however, engage in some poor man’s demographic and psychographic research. Write a short profile of a few of your target audience members. You can’t use this tactic in China, for example, where Facebook (and Twitter, among other social media channels) is blocked. Imagining Supporters with User Stories.

Analysis 107

Analysis Audience Test China 107

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 19, 2015

They are not content to just sit and click. Tips for Engaging Gen Z On Social and Mobile Channels. Here’s a round up of best practices for communicating and engaging with Gen Z through social channels: Tap into their entrepreneurial spirit. Communicate more frequently in shorter bursts of “snackable content”.

Social 50

Social Nigeria Student Cancer 50

Qgiv

JANUARY 16, 2024

You can even track volunteer hours with Blooomerang’s two-way profile sync. This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. Pricing Constant Contact offers plans starting at $12 per month.

Software 52

Software Tools Management Registration 52

Everyaction

APRIL 30, 2018

Personalized content could include different email series for alumni based on how recently they graduated, what they majored in, the field that they currently work in, and more. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Personalized content could include different email series for alumni based on how recently they graduated, what they majored in, the field that they currently work in, and more. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection.

University 40

University Practice Tech Mail 40

NonProfit Hub

OCTOBER 16, 2015

The demographic profiles of these donors skewed younger, the vast majority being Millennials or Gen Y. They are not content to just sit and click. Tips for Engaging Gen Z on Social and Mobile Channels. Communicate more frequently in shorter bursts of “snackable content”. Gen Z by the Numbers.

Social 28

Social Nigeria Student Cancer 28

Allegiance Group

AUGUST 19, 2024

Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. Analyze the profiles of people who gave to the previous year-end campaign to see if they differ somewhat or even dramatically from an overall donor profile. Let each channel make a specific community-driven ask.

Guide 52

Guide Fundraising Podcast Storytelling 52

Amy Sample Ward

MAY 14, 2009

It’s also a good idea to use a content management system to manage your website’s content and updates, like Wordpress , Joomla , and Squarespace. Email is a critical channel. spam filters: are you using spam-like words in any of your content? The fastest growing demographic is those 35 years old and older.

Tools 100

Tools Tech Map Case Study 100

Qgiv

AUGUST 13, 2021

This nonprofit marketing guide will cover the following topics: The Importance of Creating a Marketing Plan Nonprofit Marketing Plan Basics Nonprofit Marketing Plan: Channels to Promote Your Nonprofit. It’s easier to get sidetracked, and it’s harder to stay on topic as you share content across your different marketing channels.

Marketing 69

Marketing Create Nonprofit Social Media 69

Nonprofits Source

JUNE 23, 2023

Your personas should include plenty of rich detail, such as each individual’s demographics, hobbies, and motivations. Adjust your content strategy to appeal to users’ needs. Knowing where visitors are coming from can help you understand which marketing channels your audience prefers. Map the website visitor journey.

Audience 64

Audience Websites Build Tips 64

AccelEvents

JUNE 30, 2021

” Far from being cost centers, events are viable channels for growing and building your brand, business, or organization. I just try and create graphics and other digital assets that really profile the speakers themselves and showcase them. Step Three: Profile. Maddie Bird. Community and Events Manager. Accelevents.

Virtual 91

Virtual Audience Metrics Sponsor 91

Nimble AMS

APRIL 14, 2022

Let’s face it, your association’s learning program can always benefit from more subject matter experts (SMEs) creating course content. In your survey you’ll want to address basic demographic data and request volunteers’ availability and scheduling. Create SME member profiles. Publications or written content .

Volunteer 126

Volunteer Program Learning Associations 126

Qgiv

MAY 23, 2022

About 82 percent of donors will look to your website and your social media profiles first for updates on your organization, so without a strong presence, you may not gain the trust necessary to build long-lasting relationships with your donors. Set-up and optimize your profiles. Social Media Strategy for Nonprofits.

Social Media 52

Social Media Practice Media Strategy 52

Get Fully Funded

JANUARY 16, 2022

Use a multi-channel marketing approach. The best items for a charity auction will appeal to your demographic. They also put products and services in front of new audiences that might be outside of the company’s typical profile, and help increase brand awareness in new circles. Start preparing early. Let’s get started!

Tips 87

Tips Sponsor Virtual Nonprofit 87

Neon CRM

SEPTEMBER 25, 2023

Exclusive Content & Publications: Some associations provide members with exclusive content, such as proprietary research, reports, or industry insights. Members often receive newsletters, journals, or magazines that feature industry updates, case studies, and member profiles.

Associations 52

Associations Guide Structure Industry 52