Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. It’s no secret that corporate donors are invaluable partners for nonprofits.

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Social Media Hunger Donor Media 312

Nonprofit Tech for Good

OCTOBER 15, 2022

Embrace a multichannel fundraising strategy. Multichannel fundraising refers to reaching the same donors through multiple communication methods, or channels. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home. About the Author.

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Campaign Tips Fundraising Mail 320

CauseVox

MAY 17, 2024

Master the art of storytelling across various channels to create compelling narratives that engage and convert. Discover how personalized narratives can boost every part of your multi-channel campaign, connecting deeply with donors and increasing impact. Embark on a journey where storytelling is key to fundraising success!

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Channel Storytelling Fundraising Exercise 85

Nonprofit Tech for Good

MAY 16, 2024

They can now analyze lots of data, understand donor behavior, and tailor their strategies. Data Analysis for Insightful Strategies Data analysis is at the heart of artificial intelligence in fundraising. They can then tailor their fundraising strategies accordingly. Also, the platform makes communication easier.

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Donation Data Fundraising Analytics 237

The Fundraising Authority

NOVEMBER 28, 2020

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. The only way to achieve that end is to stay on message… the message you have been communicating all year. Rule #4: Cultivate Year Round in Each of those Channels. communicate) through direct mail.

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Fundraising Homeless Mail Hype 240

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Contact us.

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Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

OCTOBER 27, 2014

Conscious consumers can channel some of their spending power into creating good in the world by shopping at any of the 25 online stores listed below. The study also found that o nline shoppers plan to spend 16 percent more than brick-and-mortar shoppers this holiday season on gifts, decorations, greeting cards, and food. Fundraising'

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The NonProfit Times

AUGUST 1, 2024

A value-building donor relationship is seated in a strong retention strategy that involves more than the baseline process. Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible.

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Communication Donor Retention Maryland 98

Nonprofit Tech for Good

AUGUST 29, 2024

Bloomerang and Qgiv’s 2024 Generational Giving Report surveyed over 1,000 donors of all ages to learn how donor giving preferences are changing, what different generations are looking for before they donate, the communication channels preferred by each generation, and more.

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Generation Lesson Report Free 173

Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. But DO open up a whole new communication channel with bulk emails. By Erin Booker , Head of Content at Funraise , a fundraising platform built for fundraisers by fundraisers with 20+ third-party integrations. 6) Mailchimp.

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Integration Alexa Paypal Virtual 359

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. The post LGBTQ+ advocacy strategies to generate advocates year-round appeared first on EveryAction.

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NonProfit PRO

MAY 6, 2021

That creates an incredible opportunity for nonprofits to communicate the unique story around their cause and better connect with supporters. Download your infographic today and start utilizing the most effective marketing channel for growing your donor database.

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Mobile Free Strategy Database 147

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

JANUARY 13, 2020

She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. You did it: your donation appeal was a success. 3) Send to Social Media.

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Action Donation Mobile Social Media 328

Association Analytics

MARCH 1, 2023

How clearly are you communicating these benefits to members? The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events. Other options to consider are social and community listening. Simply ask your members.

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Associations Product Virtual Survey 320

Nonprofit Tech for Good

NOVEMBER 11, 2022

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 228

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Commit to a manageable social media strategy.

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Online Strategy Fundraising Plugin 143

Association Analytics

JUNE 25, 2024

Before diving into strategies, it’s important to have some context about the challenges associations face when renewal reason approaches. This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. Why Don’t Members Renew?

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Campaign Associations Channel Retention 169

Media Cause

NOVEMBER 3, 2023

Communication is the most important tool a project manager and their team has to help clients achieve their goals, especially in the ever-changing landscape of the current workplace. Every facet of the organization benefits from a project management role team member and communicating in the most effective way possible.

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Project Communication Management Doc 105

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Look for gaps in your current multichannel strategy. Let’s get started!

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Marketing Strategy Channel Rate 98

.orgSource

FEBRUARY 12, 2024

Integrate Strategy Effective strategy begins with an integrated plan. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership.

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Collaboration Marketing Integration Trend 221

DonorPerfect

AUGUST 30, 2022

Fortunately for fundraisers, these two strategies actually go hand-in-hand! To attract, cultivate, and steward donors in just 24 hours on Giving Tuesday, you may need to communicate through multiple channels, which requires creativity. Starting from scratch is hard, so we’ve gathered Read More ».

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Ideas Strategy Giving Channel 98

Bloomerang

JULY 5, 2021

Yet too many nonprofits still don’t prioritize donor retention strategies. . Your loyalty program (aka “donor communications” or “donor relations” or “donor stewardship” program) is just one of many touchpoints that must be considered within the entirety of the consumer’s brand experience. Donors know only one organization.

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Donor Strategy Retention Relationship 142

Nimble AMS

APRIL 22, 2022

Creating a clear communication plan to detail the shift in offerings and address potential member concerns is a necessary strategy in navigating change. . Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . Plan a communication timeline.

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Associations Communication Change Effective 114

Nonprofit Tech for Good

MAY 31, 2020

Survey Says: Here’s how NPOs told us they are making the most of the data in their DonorPerfect system to fundraise during COVID-19: “Our strategy is to build a strong relationship with individual donors through our DP database, learn about their giving patterns, and establish appeals related to those patterns.”.

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Survey Virtual Nonprofit Sponsor 340

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. . Consider how relevant content can create cash and community.

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Content Marketing Strategy Fundraising 128

Nonprofit Tech for Good

AUGUST 11, 2024

Before diving into strategies, let’s clarify what we mean by AI. For nonprofits, AI can automate routine tasks, analyze large datasets, personalize donor communications, and much more. Embracing a curiosity mindset and using a two-word hack can help nonprofits navigate the AI landscape and unlock its full potential.

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Tutorial eBook Nonprofit Language 288

Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

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Tools Fundraising Analytics Analysis 356

Nonprofit Tech for Good

APRIL 2, 2020

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Regardless of which methods, tactics or strategies you employ, you should consider how each one can help you improve these five metrics.

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Metrics Digital Marketing Retention 295

Nonprofit Tech for Good

APRIL 5, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Organizational website.

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Tech Marketing Sponsor Registration 194

Bloomerang

JUNE 14, 2021

They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies? These are all great adaptive strategies, but now what? .

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Digital Strategy Nonprofit Phase 125

AccelEvents

JULY 23, 2021

Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . Known as a promotional strategy or experiential marketing strategy, event marketing allows potential customers, current customers, clients, partners, and brand loyalists the opportunity to connect with a brand in a face-to-face manner.

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Marketing Strategy Guide Sponsor 119

.orgSource

MAY 15, 2023

Integrate Strategy There are plenty of incentives for collaboration. Effective strategy begins with an integrated plan. Jane Pearson ,orgSource, Vice President of Marketing and Communications Services, emphasized the importance of this partnership. The board plays the central role of visionary.

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Collaboration Marketing Team Integration 221

The Modern Nonprofit

JUNE 27, 2024

Estimated Reading Time: 6 minutes Enhancing Donor Engagement: 6 Essential Communication Strategies Donors are the heart and soul of nonprofit organizations, making it possible for vital programs and initiatives to thrive. Once you’ve segmented your donor lists, you can leverage this data to personalize your communications.

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Communication Donor Strategy Picture 59

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. For your copy, consider which appeals have worked best in other digital channels.

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Facebook Fundraising ROI Virginia 222

EveryAction

MARCH 22, 2023

It’s important to avoid freezing out donors after the year-end season passes, so what are some strategies and tactics nonprofits can use to thaw their relationships with supporters and meet their spring stewardship goals? Ask about their reason for giving and their communication preferences. Here’s what two of our partners said.

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Relationship Support Charlotte Retention 216