Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.

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Tech Soup

DECEMBER 1, 2022

In our increasingly interconnected world, about 82 percent Americans use some form of social network. Social media has become an important channel nonprofits can use to boost their outreach and fundraising capabilities.

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Social Media Media Social Fundraising 107

Qgiv

OCTOBER 9, 2024

It’s no secret social media has become a powerful tool for amplifying fundraising efforts and driving donations for organizations. The importance of harnessing social media’s potential cannot be overstated—it offers bigger reach and the ability to connect with a broader audience instantly.

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Social Media Ideas Donation Media 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Tailor your most compelling narratives for different channels to share them widely. Share uplifting narratives optimized for your channels.

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Channel Sierra Leone Story Digital 252

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. 1) Audit Last Year’s Communications. Your brand strategy and key messages should form the foundation for all of your donor communications, new and old.

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Communication Fundraising Hints Test 291

Greater Giving

OCTOBER 8, 2024

With the number of social media users at over 5 billion worldwide , social media is one of the best channels for reaching a large audience of potential in-kind donors. Choose the Right Social Media Platforms Once you’ve pinpointed your target audience, you’ll need to tailor your marketing to their preferences.

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Social Media Gift Strategy Media 52

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

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Byte Technology

JANUARY 5, 2016

Love it or hate it, social media is a critical element of any successful non-profit’s overall marketing strategy. But what if your non-profit just doesn’t have the resources or manpower to keep all your social media profiles up to date with fresh, engaging content on a regular schedule? Why these two channels?

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Social Media Channel Profit Results 100

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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Lesson Marketing Amazon Mobile 302

Bloomerang

JUNE 8, 2021

By now we know that your communication efforts will be much more effective when there is a clear plan in place. Your channel is the vessel in which you choose to share your content. Different types of messages are received and presented differently via different channels. Which channels should you use? Social media.

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Platform Communication Indianapolis Channel 120

Nonprofit Tech for Good

FEBRUARY 23, 2017

Your tone of voice and your brand will then guide you as you actively employ the five communication styles most commonly used in the nonprofit sector. Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. Storytelling.

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Communication Online Storytelling Voice 223

Nonprofit Tech for Good

NOVEMBER 30, 2014

Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. Your tone of voice and your brand will then guide you as you actively employ the five communication methods most commonly used in the nonprofit sector. Storytelling.

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Communication Online Storytelling Voice 262

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing.

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Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns.

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Social Media Media Hints Social 271

Nonprofit Tech for Good

MAY 18, 2014

The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Mobile and social media are powerful, but when implemented on a small scale, the power is overshadowed by other more traditional online campaigns. Although this is a valid argument, where there is a will, there is a way.

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Social Media Mobile Media Time 255

TechImpact

OCTOBER 11, 2013

In 2013, nonprofits looked forward to integrating communication channels to increase effectiveness, but are hesitant to try something new. 69% of nonprofits believe their website is the most important communication channel. by juliareich.

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Communication Trend Social Media Channel 221

sgEngage

MARCH 22, 2022

Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Retention Communication Donor Strategy 101

Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. The Nonprofit’s Social Media Content Planner. Measuring Engagements on Social Media. Engagement Rate.

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Social Media Track Conversation Media 122

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Social Media Training Train Media 274

sgEngage

DECEMBER 9, 2021

College friends, grandparents, colleagues, even the kids you used to babysit can all be found using social media in our current day and age. Facebook aka Meta, Instagram, Twitter, Snapchat and TikTok have become integrated into how people communicate with one another and access culture. METTWINNING. Art Fund “See Everything”.

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Museum Social Media Campaign Media 101

Amy Sample Ward

FEBRUARY 23, 2012

Yesterday, I had a lot of fun giving another webinar for Nonprofit Webinars, this time focused on DIY Social Media Management. The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect.

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Nonprofit Tech for Good

FEBRUARY 2, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. Now more than ever before, our world is online.

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Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

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Social Media Media Guide Social 52

Nonprofit Tech for Good

OCTOBER 15, 2022

Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after. On social media, pair your posts with a link to your donation form. Include inspiring stories and testimonials. Use compelling design. About the Author.

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Campaign Tips Fundraising Mail 327

The Modern Nonprofit

JUNE 27, 2024

Estimated Reading Time: 6 minutes Enhancing Donor Engagement: 6 Essential Communication Strategies Donors are the heart and soul of nonprofit organizations, making it possible for vital programs and initiatives to thrive. Once you’ve segmented your donor lists, you can leverage this data to personalize your communications.

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Communication Donor Strategy Picture 59

Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. Fundraising Social Media' Source: Avectra.

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Social Media Awareness Causes Stats 274

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Sprout Social. By Sacha Evans.

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Social Media Channel Difference Media 122

Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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Channel Business Marketing Effective 52

Nonprofit Tech for Good

MARCH 12, 2017

To date, Nonprofit Tech for Good has trained 49,000 nonprofit, charity, and NGO staff worldwide on how to succeed in online communications and fundraising. Make it easy for your subscribers to find and follow your nonprofit on social media by adding call-to-follow icons at the top of your email templates. 1200 x 1200.

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Communication Online Linkedin Tips 248

Nonprofit Tech for Good

APRIL 5, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Organizational website.

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Tech Marketing Sponsor Registration 198

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters.

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Channel Marketing Fundraising Mail 59

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. The Results: 3) SMART Communications Targets: Precision in Objective Setting Crafting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) communication targets is crucial.

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Digital Strategy Guide Create 303

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Social Media Metrics North Carolina Media 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The professional tools for monitoring and analyzing social media data can be expensive and pose a steep learning curve.

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Social Media Channel Data Media 101

Achieve

FEBRUARY 9, 2024

In this guide, we’ll explore how you can revamp your communications and, in turn, develop lasting relationships with supporters that will lead to increased giving down the line. Communication is a foundational element of any successful nonprofit strategic plan. Social media polls. Use a multichannel strategy.

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Communication Digital Tips Poll 52

Socialbrite

AUGUST 4, 2020

Nonprofits have been scrambling to develop appropriate communication strategies to approach their stakeholders during these trying times. With contributors sticking close to home and social distancing in force, it’s harder than ever to conduct outreach for even the most worthy cause. Social media marketing during COVID-19.

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Social Media Marketing Media South Korea 98

Qgiv

NOVEMBER 10, 2022

According to the Open Data Project , 87% of nonprofits worldwide use social media. But is social media worth the time and money that it takes? One simple question should guide all of your social media efforts and will provide the backbone of your strategy. Consider What We Know About Social Media.

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Social Media Strategy Media Tips 52