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Centralizing Communications with the University of Massachusetts Amherst + Salesforce Marketing Cloud

Cloud 4 Good

Creating a Central Communications Platform. Our goal was to improve communication across campus with our various constituencies, leveraging Salesforce CRM and Marketing Cloud to study and improve the relationship they have with the university,” said Mead. We’re trying to be smarter about how we communicate.” .

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

The post-emergency phase sees many organizations grappling with a decline in donations, a critical period where strategic donor engagement can make a difference. This transformation requires thoughtful preparation, empathy, education, and strategic communication.

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Reading Donor Signals for Events: Knowing Who to Invite and When

Qgiv

The Four Phases of Responsive Fundraising Listen Listening is where effectively reading donor signals is incredibly important. The result is increased donor loyalty, increased giving, and most importantly, a community of advocates who are intimately connected to your cause. Your engagement should reflect that.

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Chasing Sasquatch: Assessing Your Organization’s Marketing Maturity

sgEngage

So, if your approach is too broad, can you best pinpoint the tactics and channels which work best for the resources you have available? Does your entire staff know precisely what you do, whom you serve, and how to communicate your value to the world? Do your supporters admire and trust your brand? The Stages of Marketing Maturity.

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Four Approaches to Establishing a Visual Direction

Media Cause

Because of these nuances and our desire to ensure that every organization’s presence reflects its individual mission and personality, establishing an ownable and unique visual direction for the work is critical. Stylescapes. Moodboards. What are moodboards? When are moodboards used? Why are moodboards used? Why are style guides used?

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Are Qwerty Monsters the Nonprofit Donors of the Future?

Beth's Blog: How Nonprofits Can Use Social Media

Mobile can’t be this separate tactic or channel in your communications strategy. You need to ask and answer the same questions you would for any communications, marketing, or fundraising strategy. Integration and campaign planning are key. Also, fundraising may not be your first objective with mobile.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

They’re missing out on the fastest growing communication tool in the world! You can make a video with your smartphone and share it on your social channels without spending any money. We’ve got a playlist of explainer videos on our YouTube channel. We don’t have the budget for videos.” What problem are you addressing?

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