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Multi-Channel Fundraising Guide

NonProfit PRO

Multi-channel fundraising is a great way to keep your mission in front of supporters during the busy end-of-year giving season. This comprehensive guide covers how to launch a multi-channel fundraising campaign, important channels to consider, and examples of effective multi-channel campaigns.

Channel 246
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4 Rules for Integrating Marketing Channels in 2023

NonProfit PRO

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

Channel 264
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MrBeast’s chocolate empire is making more money than his YouTube channel

Fast Company Tech

By contrast, his main media businessincluding his blockbuster YouTube channel and the Amazon Prime reality competition show, Beast Games brought in similar revenue but lost nearly $80 million over the same period. The average video for MrBeasts main channel now costs between $3 million and $4 million, according to Bloomberg.

YouTube 82
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Why Direct Mail Is Still an Effective Channel for Nonprofits

NonProfit PRO

Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.

Mail 263
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Direct Mail or Email? Win Over Donors With Both Channels

NonProfit PRO

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

Mail 288
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Content Creators: A New (Mostly Ignored) Revenue Channel for Social Good

NonProfit PRO

Content creation is the newest, biggest opportunity for fundraising on the web. Here's how content creators can support your mission.

Content 242
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Beyond Channels: How Audience-Centric Fundraising Boosts Engagement and Results

NonProfit PRO

Fundraising is becoming more audience-centric. Here's what to know about changing your fundraising team's structure to align with this shift.

Audience 173