Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About
M+R
JUNE 18, 2024
If you’ve ever run digital display or video ads for your nonprofit, you’ve almost certainly used cookies. Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. Google’s initial testing showed only a 3% decline in ROI. How outdated are they? Some… less so!
Let's personalize your content