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Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About

M+R

If you’ve ever run digital display or video ads for your nonprofit, you’ve almost certainly used cookies. Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. Google’s initial testing showed only a 3% decline in ROI. How outdated are they? Some… less so!

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“Two Events in One”: How Celebrity Waiters Put on a Successful Hybrid Fundraiser

Greater Giving

For those guests who still wanted to support the cause from home, Celebrity Waiters planned an entirely separate streamed program with its own content that was tailored to remote guests. Not all programming lends itself well to live performance and online streaming. Option 2: Create a separate video stream for virtual guests.

professionals

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What you need to do NOW to make sure your digital ads program is ready for election season

M+R

Additionally, for placements like online video, streaming services, and Connected TV, we expect that the long-running trend of more and more folks cutting the cord will continue to make this kind of inventory much more competitive. Our partner, Viant, predicts that 67% of broadcast TV dollars will be going to digital video this year.

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6 Strategies to Boost Donation Revenue for Your Nonprofit

Get Fully Funded

As you incorporate these tips, work at fostering genuine supporter relationships, and strategize ways to improve the donor experience, you can generate more reliable revenue streams over time. As you can see, just a few subtle wording changes turn a nonprofit-centric statement into a supporter-centric one. Leverage A/B testing.

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How the Medical Industry Can Find Success with Virtual Trade Shows

AccelEvents

Medical device companies might want to live chat with the online attendees during each session, share a constant video stream of a booth at their own private location, or speak to them in an ongoing webinar format. Video streaming (live, pre-recorded). live or pre-recorded).

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How the Medical Industry Can Find Success with Virtual Trade Shows

AccelEvents

Medical device companies might want to live chat with the online attendees during each session, share a constant video stream of a booth at their own private location, or speak to them in an ongoing webinar format. Video streaming (live, pre-recorded). live or pre-recorded).

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Engaging Both In-person and Virtual Programs

Top Nonprofits

Changes are happening in 2021. From art galleries to supporting vulnerable populations worldwide, participants shared the changes they have seen in their audience over the past year and their concerns for preparing for what is ahead. Many in our conversation were able to see a positive change in their audience during 2020.

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