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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

“I hear people say all the time that email is underperforming or dying, but that certainly hasn’t been the case for us,” said Rebecca Sparenberg, vice president of digital marketing for the Humane Society of the United States in Washington, D.C. It’s surprising to see how statistically significant such seemingly small changes can be.”

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Lame spam of the day: They want me to donate $50 million?

Robert Weiner

I got your contact while making inquiry for reliable person that will stand for God for charitable organization and change children’s lives in any part of the word, the reason behind this missionary work is based on the fact that my husband and my four children died in the plane crash on the 7th, of September 1998.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

However, 19% of donors return within the first 90 days ( The State of Modern Philanthropy Report ). 29% of annual donation volume occurs from #GivingTuesday through the end of the year ( The State of Modern Philanthropy Report ). million) due to spam filters ( EveryAction ). million) due to spam filters ( EveryAction ).

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. LinkedIn Pages.

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Need a copy editor? Look in the mirror

M+R

I often tell folks that making a practice of self-editing is a great way to level up : finish your draft (email appeal, social media post, video script, or whatever else), walk away from it for a minute, and then go back and make changes as an editor would. The greatest enemy of a direct response email is the spam filter.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Though most nonprofits in the United States, Canada and the U.K. To foster social good and create social change? It’s worth noting that in most cases you will not be able to change social media URLs at a later date, so put some serious thought into these URLs before reserving them. To secure new volunteers?

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Ten Things Nonprofits May Not Know About MySpace [But I Wish They Did]

Nonprofit Tech for Good

Also, those nonprofits that excel today on Facebook and Twitter, like The Humane Society of the United States, National Wildlife Federation and PETA, they all started their social media campaigns on MySpace at a time when only those with a.edu e-mail address could join Facebook. took over MySpace.

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