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With a new administration in the White House, shifting policies, and declining donor retention, the nonprofit landscape is evolving faster than ever. How can your organization stay ahead, adapt to change, and drive impact in 2025?
Many nonprofits struggle with low donor retention rates, yet the reasons supporters lapse arent always obvious. We surveyed 1,000+ donors and 380+ fundraisers to uncover the hidden challenges impacting donor retention and the small but powerful changes that can make a difference. See the full findings in our latest report.
Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. Can Tech Tools Solve Donor Retention? Donor retention is, at its heart, about building relationships. Nonprofit Tech Tools Won’t Solve Donor Retention, but They Can Help Retaining donors is hard.
By tailoring content and interactions, associations can enhance member satisfaction, increase retention, and boost event participation, leading to a more vibrant and active membership. Monitor key performance indicators (KPIs) like member retention rates, event participation, and engagement levels.
Set Clear Goals and Metrics : Define what success looks like in terms of member engagement, satisfaction, and retention. Focus on Agility : In a rapidly changing environment, a rigid strategy can hinder growth. Regular training keeps your team adaptable and prepared for change.
5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.
The rapid pace of digital transformation, changing member expectations, and economic uncertainty require associations to rethink their business models and adapt to new realities. Are we focusing on retention as much as acquisition ? The association industry is at a crossroads.
Donor retention rates are low. Keeping up with the constantly changing landscape of best practices and donor expectations is overwhelming. Fundraising can feel like a never-ending series of evolving challenges. Individual engagement is down. How can you adapt? The key is to understand that generosity comes in many forms.
Steps to Establish Metrics: Identify KPIs for Each Goal: Define measurable indicators such as member retention rates, engagement metrics, or operational efficiencies. Adapt to Change: Stay responsive to shifts in member expectations, industry trends, and technological advancements. Ready to take the first step?
Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Once you know where you’ve missed the mark, you can focus on changing messaging so it resonates with members.
Employee retention is critical for the health of any organization, particularly for nonprofits. High retention leads to better outcomes all around as the organization saves money and develops stronger performers internally. Plus, as a manager in a nonprofit, retention is a key component of your job.
We’ve watched over the last four-plus years as the makeup of the industry has shifted dramatically, the needs of members have changed, and even how they get reached is different than it ever was. How will that change next year, or in five years? Understanding that pathway that a member should be on helps in every department.
Much has changed since Harvey McKinnon wrote the book "Hidden Gold" in 1999 and since I wrote "Monthly Giving. Yet, there’s still not enough attention on monthly donor retention. The Sleeping Giant" in 2012. Much more emphasis on social media. Much more use of email. Much more in paid digital approaches.
Where we work has changed. How we work has changed. And our orientation to productivity has changed. Add to this the generational shifts and changing expectations that millennial and Gen Z workers have, and it is a recipe for something big. Heck, many people have left work completely or shifted careers.
Data analytics can help you anticipate changes and adapt proactively. Monitor Key Performance Indicators (KPIs) : Define and track KPIs that align with your strategic goals, such as member engagement, retention, and satisfaction metrics. Without data, its difficult to measure success or identify areas for improvement.
Luckily, you can change course. By creating donor retention strategies for retaining your past fundraisers and donors. Recurring Giving Benchmarking Analysis , retention rates for recurring gifts can be upwards of 90%, compared to 40% for one-time gifts and a single-digit rate for one-time peer-to-peer gifts. . Conclusion.
Corporations in today’s world don’t just want to support your mission once, they want to create long-lasting and tangible change alongside you for years to come. In business, customer retention is “big business.” We’ve borrowed basic business principles to help you steward your partners like a boss !
It’s easy to focus on fundraising success and forget about donor retention. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day. It’s one of the most high-profile fundraising days of the year.
The thought of changing the way you do business altogether – not to mention having to introduce new tools – can be worrisome and spook people, even if they have good intentions. Knowledge Gaps and Learning Curves “Analytics”, as an idea, can be daunting.
At the end of the day though, making small changes to your forms or calls-to-action can drive big gains. 5) Retention. The average donor retention rate will vary depending on which survey you read, however, all the surveys we’ve seen put it at less than 50%.
And even when you have a full roster, people retire, move, or decide to change jobs. When your organization’s finances are handled by a small team, it becomes even more important to properly prepare and plan for personnel changes. Many organizations are finding it difficult to fill roles, especially in the finance department.
RoundUp App automatically rounds users’ credit or debit card transactions up to the nearest dollar and donates the “change” to your nonprofit. One of the biggest selling points of RoundUp App for donors is the fact that they’re only being asked to donate their spare change. How does RoundUp App work?
It not only impacts people’s day-to-day financials, but also their morale at work, job acceptance, as well as their retention. Perhaps that is why retention rates were significantly lower among borrowers, with just 39% saying they wanted to stay with their current employer, compared with 61% of those without student loans.
Making technology or process changes in the workplace is hard work. Since staff turnover, leadership changes, shifting business priorities, and/or platform updates can happen at any time, it’s important to keep in mind that user adoption does not necessarily have a start or end date. It takes time. It takes effort.
Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. This past year, we set out to refine our systems and strive for better clarity, knowing that change is necessary but not always easy. Donors are an important part of any nonprofit’s mission.
The Working Students Success Network was designed to provide wraparound support—such as job placement, access to public benefits and financial coaching—to improve community college student retention and credential completion. What’s in it for nonprofits?
Here are some strategies your organization can consider for improving donor retention by building donor trust in your brand. From there, for any donor interaction to have humanity, the exchange needs to offer value greater than whatever currency is changing hands. Such a pledge can be your foundation for trust.
I wrote a book called, No More Status Quo: A Proven Framework to Change the Way We Change the World , which is essentially a field guide for how to navigate uncertainty, most efficiently and effectively. These are the key elements of our work that changemakers want to leave behind. Innovation is a nebulous word with different meanings.
Donor retention on steroids – Make it monthly I implore you to make soliciting recurring donations a priority. It’s time to change things up! Retention is a phenomenal 80 – 90% compared with under 20% for new one-time donors and just 45% when ongoing donors are added to the mix. Or maybe you thought this was a presumptuous ask.
Nonprofits cant afford to overlook the power of re-engaging lapsed donorsstrengthening donor retention practices is now more critical than ever. Last year marked the fourth consecutive year that retention rates declined year over year in Q3, with only 13.8 percent of new donors retained year to date. Contact Us What are lapsed donors?
Despite what some in the AI or crypto industries might tell you, most industries dont change that quickly. What about membership, how has it grown or changed or shifted demographically (or even geographically) in the last five years, and what could that mean? So when you have to increase retention by 3 points, you can plan for that.
Having strong knowledge of analytics can help you better understand what drives membership engagement , retention , and growth. Become a Rockstar in Your Current Role Whatever your role is at your association, one thing we know is true – members are ultimately the most important part.
From the donor who shows up consistently with $20, to the recognized philanthropist changing the game, like MacKenzie Scott and Melinda French Gates, values alignment is the first step in generating trust, an intrinsic component to philanthropy. I wrote about values-based philanthropy and how it is foundational to ensure impact.
Donor retention continued to decline (4.6%), marking the fourth consecutive year of year-over-year negative activity. If we want to change outcomes, we have to change our practices. The ongoing decline in donor numbers and retention signals an urgent need for strategic recalibration. of new donors retained year-to-date.
How can nonprofits improve volunteer engagement and retention? The next generation seeks social change from the ground up. Nonprofits can maximize participation by encouraging potential volunteers to take advantage of paid volunteer time off, asking for skills-based volunteers, and helping connect companies to local communities.
Quality Inconsistent input–Different formats are used across systems Incomplete information—There are missing values Inaccurate entries—There are errors, typos, or outdated information Duplicates—There are redundant records Sharing Silos—Data is trapped in isolated platforms, hindering overarching analysis Limited access—Not everyone can access (..)
On average, nonprofits who launch a monthly giving program boost their donor retention rate by up to 90%, so it’s important to spotlight your monthly giving program on social media, emails, and your donation form itself for Giving Tuesday. . ONE LESS COLD BREW CAN CHANGE A LOT. Monthly Gifts: A Perfect Way For Millennials To Pitch In
What can leaders do to prepare their employees to stay at the top of their game when the game is constantly changing? There’s a change going on in business. Retention rates are 34% higher among organizations that offer employee development opportunities. Digital markets don’t allow room to languish.
In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. If you change event registration systems, make sure you get all of your historical data from your old system. Similarly, analyzing your event data from many angles can lead to a major impact on revenue.
This change reflects a broader trend in nonprofits. It’s changing how we identify potential donors and set targets. It’s changing how we identify potential donors and set targets. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. Nonprofits can embrace AI.
Share stories of lives changed, highlight your teams dedication, and let your mission shine in everything from your website to job postings. Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected. When candidates see the real-world impact of your work, theyll want to be part of it.
Understand the Imperative To keep pace with member expectations, acknowledging that disruption and change are business as usual is critical. Organize the Effort A well-defined oversight and change management structure ensures that the right people are ready to lead that charge. This post is Part Two. Self-evaluation isn’t easy.
A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. Building Lasting Relationships Boosts Donor Retention. According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations.
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