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Developing staff technology skills in your nonprofit

NTEN

Outlook) and video conferencing platforms, use a spreadsheet, create slides, and use tools that are specific to your organization, such as a timekeeping system or an expense reporting system. Success in highly technical roles relies just as much on customer service and change management as on technical abilities.

Skills 88
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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average.

email 169
professionals

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Direct Mail Donor Acquisition Strategies

Allegiance Group

Additionally, retention rates for first-time donors declined from 25.3% The slide below shows two important things: The first-year value of a new donor acquired in FY18 was $89. The acquisition cost can improve over time as you test creative, offers, and audiences to hone in on the best-performing combination. year over year.

Mail 52
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Best Practices to Kickoff 2012 Online Fundraising

Care2

When is the last time you sat down and analyzed your donation page completion rates - meaning the number of people who clicked to your donate page from an online fundraising appeal but did not complete the donation? And when you looked at the results was the abandonment rate high or low? View more presentations from Care2Team.

Online 71
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Best Tips to Rock your Online Presence

Care2

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71
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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Some of the tasks you’ll want to cover during this portion of pre-production include: Proper testing of the virtual platform you will be using to make sure your team is comfortable with it, and that you avoid day-of surprises by discovering bugs or workarounds in advance. You can think of pre-production as a big dress rehearsal.

Virtual 105
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

Automation Data and Insights Marketing automation platforms perform tests and collect data that can help you improve your outreach. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. 2) A/B Testing Not sure what subject line to go with?

Marketing 197