What Chat-First Search Means for Nonprofits (Organic & Ad Grant Traffic)?
Whole Whale
MAY 3, 2023
While nonprofits had a decade plus to prepare for mobile-first changes, chat-first changes will come far faster. Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens.
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