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Be Prepared to Deliver Digital Value

.orgSource

Embrace Change, But Respect Tradition Tom has figured out how to balance the equation that challenges many association leaders. He’s learned that you can respect tradition while embracing innovation and change. We need to predict the next major shift and anticipate changes. “I Don’t wait for others to test the water for you.

Digital 221
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Best to Test: Tools for Gauging your WordPress Site’s Speed and Performance

Byte Technology

It’s vital, therefore, that any and every website owner and administrator do periodic tests on their site to gauge speed and performance and to ensure that it’s operating at its most efficient and desirable level. Leave it to Google to come up with the industry-leading site testing app. Here are five worth investigating.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles. When it came to engaging their unengaged members, IAEE looked at what kinds of content their more engaged counterparts were consuming.

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Bing ‘s market share compared to Google Search is small, but that could change in the near future. Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places.

Tools 247
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Spring cleaning: How to do a social media audit

Candid

Rather, an audit is a checkup on whether your social media profiles are accurate, consistent, and secure. Without a social media audit, you run the risk of having profiles that are inconsistent, and worse, could be used by individuals who shouldn’t have access. These include: Profile picture: This is likely your organization’s logo.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

1) Set up your nonprofit’s Twitter Profile to maximize followers. Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website.

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The Best Digital Marketing Resources for Nonprofits

Whole Whale

Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. Social media, email, SEO, digital advertising, analytics, optimization tools like popups, A/B testing, and web design are non-negotiables that should be in every nonprofit’s toolbox.