NTEN

OCTOBER 22, 2013

Generations of fundraisers have been trained to measure success around one specific metric—revenue. While the interpretation may vary; gross vs. net revenue, campaign ROI, long term value, the driver for fundraising tends to be oriented around campaign revenue and progress toward overall budget.

Measure 89

Measure ROI NTEN Nptech 89

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2011

Not only did she wear a Tiara, but she shared her measurement insights in rhyme. I haven’t yet formally announced that I’ve been working on a book project with KD Paine to bring her Measure What Matters to the social good sector. Does your nonprofit have an amazing social media measurement success (or failure) story?

Measure 94

Measure Network Nonprofit Social Media 94

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 263

Facebook Fundraising ROI Metrics 263

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

Engage Media's Theory of Change. I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Why Use A Theory of Change.

Social Media 102

Social Media Change Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

Social Media 100

Social Media Measure Media Strategy 100

Nonprofit Tech for Good

APRIL 14, 2025

This may come as a surprise, given our opening about the changes in the tech needed by nonprofits. Storytelling is also paramount in todays landscape, and the ability to do so relies on accurate and timely impact measurement. Learn more at benevolent.tech and schedule a personal demo.

Nonprofit 150

Nonprofit Map Integration Donor 150

Association Analytics

MAY 4, 2023

Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

Analytics 321

Analytics Skills Knowledge Associations 321

Nonprofit Tech for Good

DECEMBER 31, 2010

Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment). UPDATE: Major Changes Coming Soon to Facebook Pages. Four Reasons Why Nonprofits Should Reconsider Facebook. HOW TO: Add Your Nonprofit to Facebook Places and Claim Your New Places Page. HOW TO: Add Your Nonprofit to Foursquare.

Social Media 189

Social Media ROI Facebook Linkedin 189

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

ROI 97

ROI Campaign Gift Fundraising 97

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 84

ROI Channel Measure Results 84

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

Marketing 246

Marketing Analysis ROI Goal 246

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. She also helps cultivate community on a number of our social sites including ours at ChatBigCats.com. The site currently has 1.6

Social Media 276

Social Media Interview Media Examples 276

Nonprofit Tech for Good

APRIL 17, 2021

Corporations in today’s world don’t just want to support your mission once, they want to create long-lasting and tangible change alongside you for years to come. Some partnerships will include different types of value than others, but it should all be measured and reported.

Help 280

Help Tips Retention Nonprofit 280

Nonprofit Tech for Good

OCTOBER 30, 2021

The reality is that skipping or neglecting the discovery phase is the most common cause of budget and timeline overruns, low adoption and ROI, and misalignment to people and processes. It’s like that old adage from carpentry, “Measure Twice, Cut Once.”. Is a process or culture change also needed for the solution to work?

Project 298

Project Tech Nonprofit Phase 298

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. About the Author.

ROI 101

ROI University Education Fundraising 101

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. There’s no need to be active on all social channels if you don’t get ROI from them. 10) Measure success. Once you start using your content calendar, you will need to measure the effectiveness of your posts.

Social Media 279

Social Media Calendar Content Media 279

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Social Media 94

Social Media Summary Measure Media 94

Medium Technology Section

APRIL 19, 2025

Calculating Returns from Technology-Driven Change Continue reading on Momentum91hq

ROI 52

ROI Measure Digital Technology 52

Nonprofit Tech for Good

DECEMBER 5, 2010

We currently have nearly 50,000 Facebook fans and posting there helps us reach the most people, though the focus of how we’re using Facebook is changing (more on that below). Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Who maintains your social media campaigns? That would be me!

Social Media 235

Social Media International Interview Media 235

sgEngage

DECEMBER 6, 2024

This allowed us to create measurable goals backed by actionable data and to personalize our approach to donor engagement. Whether it’s managing donor relationships, tracking progress, or measuring outcomes, leveraging the right technology can transform your organization and help you achieve goals that once seemed out of reach.

Associations 98

Associations Dallas Blackbaud Impact 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you tweaking your strategy along the way—and adapting where change may be needed? The process is: Listen, Learn, Adapt.

ROI 92

ROI Learning Social Media Reflection 92

Nimble AMS

DECEMBER 18, 2024

Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. When was the last time your association considered its pricing strategy? Understanding your objectives will help you effectively launch your discount campaign.

Associations 103

Associations Adopt Registration Tips 103

Nonprofit Tech for Good

JANUARY 18, 2011

WITNESS currently utilizes the following social media tools: YouTube, Twitter, Facebook, Flickr and “Video for Change” (blog). Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. Book Tour?. ?Book

Social Media 255

Social Media Examples Interview Media 255

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Don't change the "Campaign Name" across mediums; use "Campaign Content" to differentiate between ad versions. We found that each new subscriber cost: $2.12

ROI 91

ROI Online Linkedin Analytics 91

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Nonprofit 76

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. Slightly more mature practice for measuring business results vs social impact. Social media measurement is a discipline, not a task, and it needs to be part of the organization’s culture.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Megan: Flexibility and enthusiasm for an ever-changing field that requires constant attention is key to anyone involved with social media.

Social Media 189

Social Media Foundation Media Examples 189

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

ROI 83

ROI Donor Fundraising Gift 83

NTEN

JANUARY 14, 2009

If you've worked on any sort of campaign, you know there are three key pieces to creating change: Mobilizing your base to take action Recruiting new people to your base Inserting your message into the popular debate. And influence is hard to measure. How would you measure the ROI of the video? . social media.

Social Media 66

Social Media ROI Media Social 66

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

The Modern Nonprofit

FEBRUARY 4, 2025

Why Metrics Matter for Your Nonprofit Measure Success Metrics reveal whether your fundraising campaigns and strategies are achieving the goals youve set. Monitor changes over time and assess how campaigns or donor communications impact gift size. Evaluate ROI for individual campaigns and adjust your strategies to improve performance.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs.

ROI 91

ROI Examples Results Social Media 91

Amy Sample Ward

OCTOBER 24, 2012

Topic : Social Media ROI. Measuring the ROI of these new tools can be tricky for many organizations, especially those not yet measuring the ROI of their other technology tools and investments. Related Links : Kentucky Nonprofits website.

Kentucky 122

Kentucky Leadership Nonprofit Social Media 122