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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth.

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How a Community of Long-Term Monthly Donors Make a Long-Term Difference

Nonprofit Tech for Good

Is their repeated generosity creating the kind of long-term change a long-term donor expects? Water.org ’s approach to empowering people with safe water and sanitation delivers on long-term impact expectations and makes it convenient for donors to create the change they wish to see in the world. Creating powerful solutions.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

“The only constant is change,” saith Heraclitus. Change, for nonprofits, can be both internal and external—from a shift in mission to a change in political or economic winds. Successful nonprofits respond to significant change by reevaluating their strategy—and that includes their online strategy.

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

At the same time, it can be a real challenge for association staff to translate them into something measurable. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals.

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Four Steps to Align Data with Your Mission and Goals

Association Analytics

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Formulate SMART Goals.

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

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