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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

These include direct mail, phone calls and messages, and in-person solicitations. This change reflects a broader trend in nonprofits. It’s changing how we identify potential donors and set targets. Artificial intelligence is also changing how we personalize donor experiences and maximize donations.

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New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising

The NonProfit Times

The past 12 months were no exception, with 40% reporting increasing retention efforts, 18% saying their efforts had stayed steady, and 34% indicating they had pulled back on these endeavors. In contrast, only 29% had increased their retention efforts, while nearly half (46%) said they had cut back on retention marketing.

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Feeding America’s mission is to advance change in America by ensuring equitable access to nutritious food for all. When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times. There’s nothing better than that.”

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New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising

The NonProfit Times

The past 12 months were no exception, with 40% reporting increasing retention efforts, 18% saying their efforts had stayed steady, and 34% indicating they had pulled back on these endeavors. In contrast, only 29% had increased their retention efforts, while nearly half (46%) said they had cut back on retention marketing.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

Use your data to find out how your customers interact with the organization and how it changes over time, which can help you understand member journeys. Engagement data over time can help you identify tipping points – points where there are noticeable changes in engagement behavior.