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BIPOC donors are driving bold change in philanthropy 

Candid

But change is on the horizon: Wealthy BIPOC donors are increasingly stepping forward to support social and racial justice movements, creating a powerful force that can transform traditional philanthropy. BIPOC donors can leverage more than their dollars for bold change In 2020, when a group of BIPOC donors learned that only 1.3%

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Money talks: Why tuning into the Giving Pledge matters 

Candid

As the saying goes, “Money talks,” and there’s no better example of this than the Giving Pledge and its effect on the social sector. To date, 241 individuals with a cumulative net worth easily surpassing $1 trillion have made the pledge—a public commitment to give the majority of their fortunes to charity.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. COVID-19 obviously changed this dynamic. Social media is powerful because it leverages social influence – people trust information from those within their networks.

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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

TechCrunch

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. According to Uber growth marketing manager Jonathan Martinez: “ … You don’t need to find influencers with millions of followers.

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Microsoft’s operations will be zero waste by 2030 

The Verge

It also pledged to stop using single-use plastics in its packaging by 2025. The company also pledged to eliminate waste from its own manufacturing process, although its suppliers won’t be expected to stick to the same zero waste goal as Microsoft. People tossed out a record 53.6 million metric tons of e-waste globally in 2019.

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Gen Z: Surprising Ways They are Transforming Fundraising 

Allegiance Group

Listen now: Gen Z and Social Giving: Unlocking Nonprofit Success Through Social Media and AI They may be young, but Gen Z is dramatically changing the shape of nonprofit fundraising. Gen Z, with their unparalleled digital fluency and passion for social causes, is leveraging these skills to create meaningful impact and change.

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Apple ditching chargers saves costs but not the planet

The Verge

This week’s announcement is the latest move Apple has made to become a more environmentally friendly company, and it follows a big pledge it made in July to curb greenhouse gas emissions. The company’s influence on industry and consumer behavior leaves it with a lot of responsibility.

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