Association Analytics

APRIL 8, 2021

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Formulate SMART Goals.

Goal 192

Goal Data Articulate Analysis 192

.orgSource

MARCH 18, 2024

She was talking about how unprepared we were for the dramatic changes we experienced. Back on earth, our discussion centered on this question: How is the role of associations in society changing and is it expanding, contracting, or being completely reshaped? Change Without Changing “AAHA has been around for 90 years,” Garth notes.

Associations 221

Associations Jordan Podcast Industry 221

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. At e-metrics, I shared a story about DoSomething.Org’s recent “Text Pregnancy Campaign ” for teens and how they used measurement.

Data 101

Data Change Boston Literacy 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

Measure 97

Measure Social Media Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ?

Hurricane 98

Hurricane Measure Social Media Pledge 98

NetWits

JUNE 23, 2011

— There are some aspects of Welcome to the Fifth Estate that will be familiar to the social media ensconced, but there are others — the chapters on strategy, measurement and the final chapter on sustainability –that will be new for most readers. In some cases, they changed systems to make it more community centric.

Social Media 219

Social Media Media Social Chapter 219

Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Once you know where you’ve missed the mark, you can focus on changing messaging so it resonates with members.

Experiment 321

Experiment Create Aggregator Retention 321

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

Note From Beth: I’m on my way to Australia and New Zealand lead a series of workshops on Networked Nonprofits and Measurement, culminating with a keynote at this year’s ConnectingUp Conference in Australia, so expect to see a few interesting guest posts. ” Enjoy.

Change 106

Change New Zealand Homeless Australia 106

Nonprofit Tech for Good

MAY 4, 2022

No doubt, change is always in the works in the nonprofit world, but the pandemic forced many organizations to change more than usual; to pivot and regroup. Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable.

Tools 262

Tools Effective Evaluation Nonprofit 262

Association Analytics

JUNE 17, 2021

What factors influence first time attendees? Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. If you change event registration systems, make sure you get all of your historical data from your old system. This is a valuable group. Is it getting a certification?

Associations 318

Associations Data Registration Analytics 318

Nimble AMS

MAY 27, 2022

To thrive as a modern association, leaders must be willing to embrace the change management process and accept the powerful role of innovative technology in advancing organizational goals. As a leader, you’ll be guiding your staff and members through transitional change. Lay the groundwork for change. Create a vision for change.

Change Management 111

Change Management Goal Change Tips 111

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. Can Google + be a good platform for social change activists? The following is framed with one disclaimer: We’re in the days and this could all change. Short answer: too early to tell.

Google 119

Google Change Social Adopt 119

Amy Sample Ward

APRIL 8, 2011

Do you believe you can change the world? That’s the question I asked this morning on Qriously, a new application that measures public sentiment, in real time. I’ve run three questions so far, and here’s some of the insights to the process: What influences your charitable giving? That’s it! Campaigning.

Data 154

Data Mobile Time Map 154

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Legislative advocacy and lobbying Legislative advocacy happens when someone contacts lawmakers with the goal of influencing legislation.

Advocacy 199

Advocacy Generation Strategy Awareness 199

NTEN

DECEMBER 19, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you're achieving that key outcome for impact. Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ].

Measure 81

Measure Issue Impact Survey 81

Amy Sample Ward

FEBRUARY 29, 2012

I’m passionate about changing the world through community building because it is only by empowering and supporting communities to form, to network and collaborate, and to make real change that we can truly change things. Or even the networked influence from news coverage and stories from one group or city to the next.

Community 179

Community Organization Online Netsquared 179

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. How do you know an “influencer?&#. URL Shorteners – [link].

Tools 162

Tools Tech Map RSS 162

Nonprofit Tech for Good

SEPTEMBER 19, 2024

Influencer and Celebrity Endorsements: Leveraged well-known personalities to promote the campaign, increasing reach and credibility. Emotional Storytelling Donors want two things: to know they’re donating to a worthy cause and to see how their money is causing change. Measure, measure, measure.

Campaign 217

Campaign Google Giving Nonprofit 217

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2013

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. I’m working in partnership with Spitfire Strategies. The report out was a competition.

Reflection 97

Reflection Action Learning Change 97

Nonprofit Tech for Good

NOVEMBER 29, 2010

The ROI for us is measured in lives saved more than just the money raised to do so. He also puts a lot of thought into his responses to all of the YouTube and Facebook comments because he is on the front lines of changing the way people think about wild cats. Are you tracking Return on Investment (ROI), and how?

Social Media 234

Social Media Interview Examples Media 234

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189

Candid

MAY 13, 2024

In a 2022 survey, nearly 70% of respondents cited building measurement, evaluation, and learning capabilities as a critical area in which they would like to invest. Like other types of grantmakers, collaboratives seek to measure effectiveness and learn from feedback.

Measure 59

Measure Collaboration Effective Impact 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2014

I will also be writing a regular column on the Markets for Good site called “Between the Dashboard and the Chair,” which will focus on the cultural change, capacity building, and practical tips and skills for using data for learning for nonprofits. There is a human side to nonprofit measurement and data.

Data 109

Data Measure Culture Technique 109

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

Culture 117

Culture Data Measure Social Media 117

Candid

DECEMBER 9, 2024

These areas require substantial, sustained investment to drive measurable change, which institutional funders have the infrastructure to provide. Grantmakers are also influenced by research and data, which highlight education and health as key drivers of societal progress.

Education 103

Education Trend Share Giving 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

4: Identify influencers on social media spaces and cultivate them. Also, the way people are consuming content is changing because of social media. This changes how nonprofits need to think about web social content strategy and how to make it efficient. I talk about spreadsheet aerobics and other measurement tips.

Social Media 118

Social Media Media Social San Jose 118

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

” That panel marked the beginning of my friendship and collaboration with KD Paine which lead to our book, which is going to be entertaining and practical look at how to measure all things networked nonprofit. .” The description: Social Media Nonprofit Measurement: Beyond the BS. You can vote for our session here.

Doc 102

Doc ROI Austin Measure 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

In this example of using grassroots organizing to influence grass tops debates, how do we measure it? Use the “ Valid Measurement Grid &#. The messages or story is created, shared via intermediaries or influencers: This can be legislators, journalists, or other influencers. The rows are your audience.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. Social change is hard. And feedback requires measurement.

Measure 50

Measure Metrics Nonprofit Ratio 50

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

Analytics 114

Analytics Digital Tools Measure 114

Association Analytics

SEPTEMBER 13, 2023

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. Identifying peak enrollment periods and understanding the external factors influencing them will allow you to optimize your offerings.

Analytics 169

Analytics Education Program Impact 169

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

How To Save The Planet: 10 Changes With The Biggest Impact. With the clock ticking, we’ve evaluated the impact of the biggest changes we can make for the planet. But are our ‘little changes’ actually making the big impact we’ve been promised – or should we do more? by Zoe Allen.

Impact 98

Impact Change Green Alternative 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2011

Geoff frames his strategy advice in the context of the current media landscape and how it has changed and evolved since his first book, Now is Gone, as he discusses in this interview from Networked for Good. I went straight to the strategy and measurement chapters.

Empowerment 100

Empowerment Chapter Social Media Measure 100

Amy Sample Ward

MARCH 14, 2010

Here are some of my thoughts going into the conversation and slides if you prefer engaging that way: Crowdsourcing for Social Change. Crowdsourcing for Social Change. How do you keep supporters engaged in creating change over the long haul? (We’ll put up more notes after the session, too!). This is something that the 350.org

Community 207

Community Case Study Haiti Social Media 207

Amy Sample Ward

JUNE 22, 2011

What influences trust? Track your open rates and conversions (do they open the email and then do they actually make a gift) – open rates are important to measure, not just conversions and gifts. Millennials want to change the world and want to be challenged. 63% said they wanted to meet the organization’s leadership.

Research 224

Research Donor Gift email 224