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Google Ad Grant Responsive Search Ads Update

Whole Whale

If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits , then you know how impactful this resource can be for nonprofits. You also probably know that Google Ads loves to change the rules and make updates to the platform. What’s changing?

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Do the Research Favorite playlists change quickly. These days favorite playlists change quickly! You might even begin your search by following related hashtags on social platforms or industry forums. Industry events—Monitor the headline speakers and their audiences. Watch what is trending online. This is critical.

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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them. more on that below.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. LinkedIn Pages.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. So what are Google Ad Grants ?

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Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

Beth's Blog: How Nonprofits Can Use Social Media

Content curation can provide visibility, but before you can reap results you have identify the opportunity — a campaign, announcement of a new program, or release of policy information – to curate news and information around your topic. She also acknowledges the original source as well as the work of other curators.

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Demystifying Artificial Intelligence for Nonprofits: Why You Should Care About AI Right Now, Not Later

Nonprofit Tech for Good

It feels like every day there are new headlines about both the benefits and the dangers of AI. While this is understandable, a void of guidance and official policy at the top of the organization leads to employees taking things into their own hands and using AI tools without proper transparency and training.

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