The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Read through it and look for 1) a story of some kind (could be from the news or otherwise), 2) a clear theory of change, and 3) specific, tangible ask. Your landing page copy and images need to be consistent with your ask. Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs.

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Storytelling Fundraising Calendar Headline 46

Get Fully Funded

MARCH 14, 2022

Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Don’t make anyone search for common information. Colors: Colors are so important.

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Profit Websites Build Work 124

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. Included is an image of Dustin on tour in Iraq, wearing an ambiguous expression and surrounded by a dusty landscape.

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Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Participating organizations can spend these ad credits to promote their landing pages within Google search results for mission-related keywords. Google essentially pays for the clicks you receive.

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Grant Google Guide Headline 52

Nonprofit Tech for Good

MAY 18, 2020

In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search. These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. A widely searched Topic. Example Use Cases: Google Grant Case Studies.

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Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Give your campaign some juice by prioritizing your page’s search engine optimization (SEO). .

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National Raise Headline Social Media 71

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? That’s a big red flag that you need to change things up. Headlines should be short. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. by age, interest, activism level).

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Newsletter Social Media Advocacy Tips 51

Whole Whale

MARCH 28, 2023

In this article, we will explain why everyone is talking about AI, what has changed over the past few years, and evaluate opportunities for nonprofits to adopt AI to improve their mission-aligned outcomes safely. This may become a way that search engines like Google begin to penalize content. DO NOT misappropriate AI for human emotion.

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FAQ Language Model Nonprofit 52

Get Fully Funded

AUGUST 1, 2022

Set her heart on fire with stories of real lives and real change – it’s what she wants to know after giving. Don’t ask people to support your Amazon Smile, grocery store affinity program, search engine donation scam, or anything else that doesn’t generate at least a couple of thousand dollars. Good images. Cheap cause marketing.

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NTEN

MAY 27, 2010

There's not a single client we work with who doesn't want to be catapulted to the top of search engine rankings. Unfortunately, the old days of simply adding meta data to your pages or "submitting" them to search engines no longer works like a charm. Search engine optimization (SE0) is like a moody tween at best.

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NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? The next example is a landing page linked from a Google search of “donate to save wildlife.” Within the headlines, paragraph text, labels, and buttons on your donation page, are you: Explaining what you do and why this donation matters? Action Item #4.

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Donation Question Effective Test 92

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? The next example is a landing page linked from a Google search of “donate to save wildlife.” Within the headlines, paragraph text, labels, and buttons on your donation page, are you: Explaining what you do and why this donation matters? Action Item #4.

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Donation Question Effective Test 41

Nonprofits Source

OCTOBER 11, 2017

So much so that I wrote about it 3 years ago on LinkedIn : Looking back, I was quick to jump to conclusions of how marketing has changed. However, despite this shift in audience platform preferences the strategic marketing process itself hasn’t changed much in the last 100 years. Write A Headline That People Want To Click.

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DNL OmniMedia

OCTOBER 22, 2020

The COVID-19 pandemic, social distancing guidelines, and a disrupted economy have all completely changed business-as-usual for nonprofits. Check out the embedded video in the image below. Large photo headers overlaid with headline text can be a visually appealing way to catch the eye without overwhelming readers.

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Connection Cafe

DECEMBER 22, 2013

If you’re changing all the time, don’t expect your donors to keep up. John Haydon is offering up [FOR FREE] 42 pages of eBook goodness to help you get more traffic, increase search rankings and boost conversions. On the Future Fundraising Now blog, Jeff Brooks reminds us that boring isn’t all bad.

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Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

This means £8,000 every month to spend on advertising in Google’s search engine results to greatly increase your visibility, website traffic, and, hopefully, donations. Most website searches now come from mobile devices so you’ll want to ensure your site adapts to different screen sizes. A user searches Google.

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Grant Google Guide Search 40

Nonprofits Source

AUGUST 31, 2022

More specifically, this process involves choosing layouts, colors, images, links, and other on-page elements. In other words, your organization would choose one size for the website (usually one fitted to a desktop browser) that does not change — hence the name “static.”. Your website won’t change very often.

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