Marketing and Engagement: Making the most of your Emails
Amy Sample Ward
MAY 17, 2011
Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. Those unsubscribe numbers don’t indicate that you should stop or change that message, but that you should work to more closely segment your list and target your messages. Email Campaigns: Know Your Audience and Get Results.
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