A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
This could mean changing your ad copy or pausing a keyword. If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. The more often you review and make changes as needed, the better your ads might perform! Below Keywords, click “Search terms.”
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