New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. It’s surprising to see how statistically significant such seemingly small changes can be.” And the only way to know is to test.”
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