Social Media and the Performing Arts: Engagement First, Ticket Sales Second
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 22, 2009
It was a good opportunity to see how things have changed. How do we track and monitor our social media strategy? Also, it is a good illustration of how engagement might lead to butts in seats, the holy grail of performing arts centers marketing directors. How do explain to senior management that we need to do this?
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