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Challenging Conversations—Tackling Risk

.orgSource

These conversations are limited to bottom-line issues. The conversation can easily devolve into unproductive speculation. Evaluating where the blind spots lie in your organization is one way to begin approaching these difficult conversations. Evaluate New Initiatives Strategic risk is a different story.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account. For example, if you set up a conversion action for when someone donates to your nonprofit, you will be able to see the campaign, ad group, keyword, search term, and ad copy that led to that conversion!

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. What is a GA4 Conversion? How people are using their website.

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Trustworthy leaders drive organizational success in the face of rapid change

Fast Company Tech

In an era of rapid change, when teams look to leaders for stability and direction, trust is the invisible currency that fuels organizational success. We also found that when employees trust one another, managers get better performance evaluations. This article is republished from The Conversation under a Creative Commons license.

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Your Foundation Grant Report Is Due, But You’re Short On Your Goals. Now What?

Bloomerang

Circumstances change, community needs evolve, staff turnover stymies progress, supplementary funding falls through, and leadership priorities shift. Evaluate – Take the time to gather all relevant parties and think critically about the problem. Even with the best intentions, grant activities do not always go as planned.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. Water.org’s Senior Content Creator, Moree Lambeth explains. “As

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Asking better questions to create more equitable outcomes 

Candid

How do we know whether we’re asking the “right” questions, in the “right” way, when designing and evaluating programs? These questions can help design research and evaluations that are more inclusive when determining what is studied, how it is studied, and how the findings are used within nonprofit organizations and beyond.