Care2

JANUARY 15, 2009

That’s a big red flag that you need to change things up. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

ASU Lodestar Center

MARCH 11, 2011

In the Centers publication, Philanthropy Matters , Executive Director Dr. Patrick Rooney tested eight myths about religious giving. [1] I wonder if the decline of religious beliefs and rise of atheism in this country will account for any change in giving. 1] Some myths are upheld and some are dispelled. Not necessarily.

Research 45

Research Giving Indiana Philanthropy 45

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. For fundraising messages, open rates were down from 2007 to 2008, but click-through and response rates did not change. Segment, test and repeat.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Wild Apricot

JUNE 27, 2008

These might include knowledge or skills tests, observations notes, evaluation forms, even anecdotal reports collected after a presentation, workshop, training session, meeting or other communications event. changes in awareness or attitude) or tangible results (e.g. changes in awareness or attitude) or tangible results (e.g.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

MAY 4, 2009

The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach Designed by Mark Rovner | Sea Change Strategies Communications Track - Imperial Ballroom A With all the shiny technology tools out there, it’s easy to be blinded to the fact that technology is about bonds, not wires.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

DECEMBER 4, 2007

Just testing all this stuff out in early 2007, it became clear to me just how important it is for an organization to have a full-time staff position whose role is to manage the groups presence in the various Web 2.0 Copyright © 2008, Care2.com 60) Search « Care2.com Use with care! To create a new comment, use the form below.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JULY 26, 2007

Email me (Justin at care2team.com) if youd like to help beta test it. I would love to run an anonymous analysis to come up with some benchmarks, so contact me if youre interested. How many media outlets contacted you and ran stories as a result of your social media efforts? link] or [link] if you want to tweet it. (Ha!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Email me (Justin at care2team.com) if youd like to help beta test it. I would love to run an anonymous analysis to come up with some benchmarks, so contact me if youre interested. How many media outlets contacted you and ran stories as a result of your social media efforts? link] or [link] if you want to tweet it. (Ha!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Email me (Justin at care2team.com) if youd like to help beta test it. I would love to run an anonymous analysis to come up with some benchmarks, so contact me if youre interested. How many media outlets contacted you and ran stories as a result of your social media efforts? link] or [link] if you want to tweet it. (Ha!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

NOVEMBER 6, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Code, code, and code some more: Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Code, code, and code some more: Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.

Mail 28

Mail Social Media Online Fundraising 28