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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them. more on that below.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

For fundraising initiatives that require a little more love – like charity auctions and virtual events – below is a list of ten powerful fundraising ideas to help you pave your new-and-improved path. Connect your mission to headlines donors care about. Start crowdfunding with birthday fundraisers. It pays to pay attention.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. Conduct a search of LinkedIn Groups based on your professional interests and join few groups. LinkedIn Pages.

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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? Across the year details change, addresses change, and people have their own struggles and successes which impact their giving potential. Remember the importance of the headline.

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6 Tips for a Compelling Cryptocurrency Donation Page

Whole Whale

The same survey suggests that crypto donors are also more generous: nearly half of the surveyed cryptocurrency investors donated $1,000 or more to charity in 2020 , compared to just one-third of the general investor population. Embed a crypto donation widget on top of a dedicated crypto donation page. Acknowledge the environmental impact.

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9 Free Ways to Increase Your YouTube Views

See3

As the world’s second largest search engine (right after Google), YouTube is a great way to be found. By keeping your audience and their search interests in mind when uploading your video, you can increase the chances people will find it and watch. Upworthy headlines are a good source of inspiration.) Post early and often.

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