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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. How can your organization apply this?

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

According to Charity Navigator, online giving increased 23 percent in 2017 and monthly online giving grew 40 percent. Change those random letters and numbers to your keywords (special-education1, special-education2, etc.) Use the “mullet” philosophy when writing website and blog headlines.

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6 Tips for a Compelling Cryptocurrency Donation Page

Whole Whale

The first big tip: don’t make your fiat (regular USD money) donation page the same as your crypto donation page. The same survey suggests that crypto donors are also more generous: nearly half of the surveyed cryptocurrency investors donated $1,000 or more to charity in 2020 , compared to just one-third of the general investor population.

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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? Across the year details change, addresses change, and people have their own struggles and successes which impact their giving potential. Remember the importance of the headline.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. Compared to other social networks, LinkedIn Ads are expensive and the site spends your money fast. LinkedIn Pages.

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The Crowd is Funding, the Crowd is Funding!

Connection Cafe

As a proud professional who works in the nonprofit industry, I am thrilled fundraising is making headlines. Because people raising money for their wedding is not the same thing as raising money for your charity. And believe me, if you don’t want their money, they will raise money for someone else.

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