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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 1) Forget about organic, focus on ads.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. This is pure genius for enlisting others to spread their message.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. It pays to pay attention.

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Nonprofit Fundraising Trends for 2024: What to Expect During an Election Year

Media Cause

This is not the time for click-bait type headlines or clever messaging that may appear disingenuous. Technology Advancements in technology offer new opportunities for engagement and efficiency in fundraising efforts, from AI-driven strategies to enhanced digital platforms.

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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. adding in new keywords, updating ad copy, etc.)—more more on that below.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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6 Tips for a Compelling Cryptocurrency Donation Page

Whole Whale

The same survey suggests that crypto donors are also more generous: nearly half of the surveyed cryptocurrency investors donated $1,000 or more to charity in 2020 , compared to just one-third of the general investor population. Embed a crypto donation widget on top of a dedicated crypto donation page. Currently 22% of U.S.