Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads.

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Media Cause

AUGUST 28, 2024

This is not the time for click-bait type headlines or clever messaging that may appear disingenuous. Online and digital fundraising changes as technology advances and donors adapt. Some donors choose to support candidates and campaigns over charities or allocate less to charitable giving because their donations are split.

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Greater Giving

MARCH 25, 2024

Auctions are a popular event for nonprofits to put on their fundraising calendars , whether hosted as a standalone affair or part of a larger function, such as a charity gala. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)

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Nonprofit Tech for Good

AUGUST 9, 2021

That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. LinkedIn Pages.

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Whole Whale

SEPTEMBER 8, 2023

Don’t change just for novelty’s sake. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Apply those lessons.

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Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Nonprofits and charities in over 50 countries can be eligible for Google Grants. Alternatively you can change your website and make the keywords more relevant and thereby increase the quality score.

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Nonprofit Tech for Good

DECEMBER 6, 2018

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. All charities ( with a few exceptions around hospitals and schools ) are eligible, so you’re not competing with other charities for a limited pool of funding.

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