Nonprofit Tech for Good

AUGUST 29, 2022

Most nonprofits use marketing tactics to recruit, like emails, social media posts, blog posts, and web pages. Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers. Nonprofits can easily track total hours and days worked by program or volunteer. Have a shift change?

Volunteer 277

Volunteer Management Tips Application 277

Whole Whale

JULY 30, 2024

GA4 is a tremendous tool for analyzing the success of your campaigns, whether those be from advertising pushes, email blasts, or even in-person marketing efforts! Before attempting to track your campaign, you must have GA4 properly installed on your website. as well as your acquisition channels in one singular location.

Analytics 96

Analytics Google Campaign Data 96

The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Fundraisers have other metrics available.

Test 52

Test email Spam United States 52

DNL OmniMedia

JANUARY 17, 2024

In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Email marketing. Demographics.

Game 52

Game Marketing Change Tips 52

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? How to use email marketing efficiently.

Channel 52

Channel Marketing Donation Giving 52

Whole Whale

JULY 30, 2024

GA4 is a tremendous tool for analyzing the success of your campaigns, whether those be from advertising pushes, email blasts, or even in-person marketing efforts! Before attempting to track your campaign, you must have GA4 properly installed on your website. as well as your acquisition channels in one singular location.

Analytics 52

Analytics Google Campaign Data 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. There absolutely is a math to social and mobile media.

Mobile 217

Mobile Track Media Fundraising 217

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. There absolutely is a math to social and mobile media.

Mobile 184

Mobile Track Media Fundraising 184

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

Tools 357

Tools Fundraising Analytics Analysis 357

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

sgEngage

JUNE 27, 2024

The best fundraising strategies are constantly changing, adapting to meet new patterns in giving preferences and engagement opportunities. This guide will cover four habits you should address to successfully adapt to changing industry trends. Measurable: Quantify your goals in a way that makes it easier to track progress.

Fundraising 80

Fundraising Gift Channel Trend 80

Byte Technology

DECEMBER 15, 2021

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Haven’t tried email marketing yet?

Marketing 246

Marketing Analysis ROI Picture 246

M+R

JUNE 22, 2023

Super useful email applications. The first option is the simplest: use Scout Quest to help you identify your highest quality email addresses so you can really target ads. For instance, Oxfam America saw a 180% lift in monthly revenue by rolling out mid-level strategies from email across ads as well. A lovely interface.

Los Angeles 105

Los Angeles Google Audience Yahoo 105

Qgiv

SEPTEMBER 2, 2024

Donor management software enables you to organize your donor information, track gifts, and strengthen your donor engagement. Why we recommend this nonprofit software solution Invest in software that understands nonprofits and can anticipate your changing needs! In fact, 67% of nonprofits use a CRM. per donation.

Software 98

Software Effective Nonprofit Collaboration 98

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Creating change is not a “one-size-fits-all” effort—there’s room for many voices.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Have these changed over the past year? Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them.

Communication 284

Communication Fundraising Hints Test 284

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Track and analyze your results. Segment your audience.

Gift 207

Gift Consultant Audience email 207

Nonprofit Tech for Good

APRIL 2, 2020

At the end of the day though, making small changes to your forms or calls-to-action can drive big gains. The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list.

Metrics 297

Metrics Digital Marketing Retention 297

Cloud 4 Good

AUGUST 4, 2022

Founded in 1863 as a land-grant university, the University of Massachusetts Amherst (UMass Amherst) has remained unwavering in its commitment to social change and creating a better world. These programs help track current and prospective students engaging with the UMass brand through mass emails.

Massachusetts 90

Massachusetts University Communication Marketing 90

sgEngage

SEPTEMBER 28, 2021

One-time online giving skyrocketed by more than 15%, revenue growth from recurring donations outpaced one-time gifts for the ninth consecutive year, and nonprofits increased their revenue and engagement using email fundraising. increase in fundraising email revenue. increase in email conversion rate. Boost Email Engagement.

Online 103

Online Fundraising Benchmark Adwords 103

Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. Keep participants informed of changes or updates.

Websites 223

Websites Benefit Sponsor Fundraising 223

Media Cause

NOVEMBER 3, 2023

Communication is the most important tool a project manager and their team has to help clients achieve their goals, especially in the ever-changing landscape of the current workplace. To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels.

Project 105

Project Communication Management Doc 105

CauseVox

JULY 18, 2023

Together, we’ll unlock the potential of using your plan to thrive in changing circumstances. Take a look at your fundraising totals for the year so far, along with any changes in your organization’s budget that need to be accounted for. Are you on track to meet your goals? Get Back On Track (Or Stay on Track!)

Develop 80

Develop Fundraising Pledge Track 80

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

M+R

JUNE 18, 2024

Do this now: start passing back hashed first-party data (such as email address) to your ads partners (such as Google and your DSPs). Google and many advertising platforms propose that we replace this identifier (cookies) with alternatives based on first-party data (like email, name, or phone number). It’s a complicated question.

Alternative 105

Alternative Google Audio Test 105

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This creates a more meaningful ask.

Support 52

Support Donor Community Retention 52

Candid

MAY 14, 2024

Or discovered that your Instagram account’s email was set to the staff member who set it up in 2010 but hasn’t worked with you since 2012? Your first step is to change the password and set up two-factor authentication. On Instagram and TikTok, see what email account is attached to the account.

Social Media 85

Social Media Media Social Profile 85

Nimble AMS

MAY 20, 2024

Engage your s takeholde rs Keep communication open with your board members, key stakeholders, and staff by establishing communication channels for feedback and collaboration. 5 t ips to successfully launch your AMS After preparing for your implementation, you’ll be on track to launch your AMS.

Practice 136

Practice Adopt Associations Software 136

Get Fully Funded

DECEMBER 14, 2021

Time is almost up to make a final donation to XYZ organization for 20201 and change their lives.”. Look, offering people a way to change lives makes them feel amazing, especially during the holiday season. Your organization has the inside track on how to help people or animals in a meaningful way. No one cares.

Campaign 130

Campaign Giving Strategy Social Media 130

Achieve

DECEMBER 8, 2023

Keep track of graduates’ career paths and activities so you can feature them in your communications. Leverage Multiple Communication Channels One key data point to track in your database is your alumni’s preferred communication channels. Email marketing. What was your favorite thing about your college experience?

Arts 52

Arts Create Fundraising Tips 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Or are many of them subscribed to your email newsletter?

Digital 59

Digital Marketing Create Social Media 59

Achieve

SEPTEMBER 5, 2024

Next, analyze this data to identify trends and preferences, such as the communication channels or types of content members like most. Group members based on shared characteristics like demographics, interests, or preferred communication channels. Review and implement any constructive suggestions from surveys (e.g., “I’d

Online 52

Online Associations Metrics ROI 52

Nonprofits Source

JUNE 26, 2024

For example, if you identify a group particularly interested in one aspect of your impact, an email highlighting this need and showing how contributions will help is an effective way to reach potential major gift donors. Email marketing : Email remains the workhorse for nonprofits.

Gift 52

Gift Marketing Program Strategy 52

Nonprofit Tech for Good

APRIL 23, 2019

3) Tracking the Donor Journey or Donor Funnel. Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? A big partner implies resources and stability, but it also comes with bureaucracy and more channels to work through.

Metrics 263

Metrics Nonprofit Profile Platform 263