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Book Giveaway: Marketing in the Round: How To Develop An Integrated Marketing Campaign

Beth's Blog: How Nonprofits Can Use Social Media

This begins with a focus the issues of change management and how difficult it is to change the behavior of many people in a company or organization. Flanking Techniques: This approach can be used when there isn’t a customer base or media engagement is negative.

Marketing 101
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WeAreMedia Webinar on September 23rd: Choose Your Own Adventure

Beth's Blog: How Nonprofits Can Use Social Media

This interactive webinar experience will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. Explore the organizational change management issues that social media raises and how to talk about them. The Learning Objectives.

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Do you have a brand strategy?

Eric Jacobsen Blog

Sunday, September 19, 2010 Do you have a brand strategy? A fellow Blogger, Debbie Laskey, shared these keen insights with me: “A brand strategy is the ultimate business strategy and often the least understood." Good Sample Business Principles Do you have a brand strategy?

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4 Ways Your Grantmaking Organization Can Stay Relevant to Your Community’s Changing Needs

sgEngage

Here are some tips on how to build a data analysis strategy. Analyze the data: Use statistical tools and techniques to analyze the data you have collected to identify patterns and isolate needs. One-size-fits-all strategies don’t exist. Use your results to reassess your goals and priorities. No two organizations are alike.

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Why is real teamwork so rare?

ASU Lodestar Center

Not strategy. The problem is that with the quickly changing landscape of today’s challenges the assembly line concept is not agile enough to adapt to those changes. Management philosophy for today. Work requirements often changed before the team could even complete the work. posted by Mark French. Not finance.

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Becoming A Social Media Savvy Nonprofit, Nurturing A Social Culture Through Personal Use

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Dietrich I love the Red Cross's approach to scaling its engagement strategy by involving the whole organization - it is spelled out in their strategy handbook and policy guidelines. Tags: change management listening. How do you carve out time for professional learning via social media? Has it been valuable?

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The Unanticipated Benefits of Content Curation: Build Staff Expertise and Reduce Information Overload

NTEN

They know the grapes, the winemaker and their techniques, and vintages. If your staff is trained in the techniques of content curation, this process can be a form of professional development, building their expertise in a subject area that can, in turn, have significant returns to your organization’s programs.

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