Guest Post by Holly Hight: When Controlling the Message Stifles Community (and Staff Morale)
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 31, 2009
It’s my job to listen to our members and empower them to get involved. Social media teaches us that the best way to get the message out is to foster conversation. We are taking a few steps in this direction, primarily by challenging our internal culture of message control and creating space for conversation across departments.
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