Intuition vs. Data: How VolunteerMatch Uses Data to Change the Way It Makes Strategic Decisions
NTEN
MAY 4, 2011
Avoid using marketing hype as a substitute for your own analysis. Status Quo Bias Status Quo bias takes many forms, but in simple terms, it involves fear of change. In organizations, the Status Quo bias can emerge from a strong cultural identity, or static models of your constituents and their needs.
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