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Intuition vs. Data: How VolunteerMatch Uses Data to Change the Way It Makes Strategic Decisions

NTEN

In terms of our key metrics, however, we saw little impact from Facebook Connect. Test small, incremental changes instead of overhauling everything. Avoid using marketing hype as a substitute for your own analysis. Status Quo Bias Status Quo bias takes many forms, but in simple terms, it involves fear of change.

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