Intuition vs. Data: How VolunteerMatch Uses Data to Change the Way It Makes Strategic Decisions
NTEN
MAY 4, 2011
The Bandwagon Effect In 2008, we launched a "single-sign on" method using Facebook Connect that allows our visitors to use their Facebook credentials to log in. Use A/B testing methods to test a single variant in your workflow. Test small, incremental changes instead of overhauling everything. Sometimes we've lagged behind them.
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