Intuition vs. Data: How VolunteerMatch Uses Data to Change the Way It Makes Strategic Decisions
NTEN
MAY 4, 2011
Cognitive Bias: The Invisible Elephant in the Room There are big reasons why organizations struggle to avoid driving strategy with instinct, so to create a culture that encourages data-based decisions, leaders must first recognize the cognitive biases that influence decisions. Test small, incremental changes instead of overhauling everything.
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