When to Guard an Idea: 6 Lessons from Naming My Baby
Whole Whale
JULY 18, 2024
In June 2024, my family welcomed our third child, and the process of naming him was a delightful yet challenging journey. This experience of choosing and then protecting a name made me reflect on why parents often keep baby names secret until birth, and how this approach can also apply to launching startups, nonprofits, and new ideas.
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