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Storytelling in a sound-off world. The notion of storytelling might seem grandiose. Using a handful of photos and video clips shot entirely on a mobile phone, ShelterBox created a video days after the landslides hit Peru and Colombia in an effort to drive donations in the wake of the devastation. Don’t overthink it.
Last year disaster relief once again became the main focus of our organization as we activated and served over 4 million meals in Peru, Houston, Puerto Rico, and California. So it just shows that you don't have to be a celebrity chef or a celebrity anyone to enact change. We're currently active in 10 different countries.
So we went out and celebrated, and then in the subsequent weeks, it became very clear that the developer who wanted to build on the watershed had no intention of abiding by the citizens' rule. They are to varying degrees of important events at different corporations, but CitiGroups is actually quite a celebrated event.
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